@John_Farragut but think about pricing when the "revolution" began. 5D Mark II could be had for well under $2000.

When it began (5D Mark II), Nov 2009, I got a camera from first shipping batch and it was $3495 or so. They were back listed for a very long time. No camera went out at $2000. 2 weeks after, I received a body only for $2695 if memory serves me right..... Sold that on ebay 2 weeks later for a nice profit.

To everyone else discussing whether BM got it right or wrong on this camera, I think it's a moot issue as they are going to sell their fare share of cameras. They are not a Canon or Sony and I doubt they could ship the number of 5D MK II's that Canon sold the first year. I've bought one and am very excited to get the dynamic range that is appears to offer. I'm excited to be able to use my 3 Canon L lens and and all my old Nikon manual primes. If I can use my 12mm 4/3 lens sometime in the future, I'll be very happy.

Many people think that the iPhone will we shooting features in the near future. Probably not to far off. Technology keeps making things better. As the conversation on these pages attests, it's pretty evident to me, that the argument about digital audio formats is pretty much done at this point. Peoples ears can't hear the difference. My 27 year old son listened to his cheap computer speakers 15 years ago instead of my $3000 dollar stereo. I seldom listen to it and I've updated the speakers. The sounds of my computer speakers, my car stereo, and certainly my headphones, are extremely good. Visuals aren't far behind. In my opinion 4k will become a standard only when it's cheap because 99% of the consumers cannot tell a difference and won't pay a penny extra for it until it's consumer priced. iPhones or some other point n shoot in the future, is going to be projected in the movie theaters and look fine. Maybe not for a decade, but it's gonna happen.

When I go to our local theaters that have 4K projection now, I ask my non industry friends what they think about the quality, and they say it's no different than what they were watching in past years. Just don't have the noise and scratches in the film.

Eventually, we will have an affordable Red Epic type camera that turns on in 2 seconds, has auto focus, can shoot great moving pictures as well as stills that can be printed on bill boards. Until then, we are going to have all types of cameras, and BM is filling a very needed space. Can't wait for July!

@jfro I got the pricing of the 5D Mark II wrong. Yes, it slowly went down and down. Maybe 5D was not the best example. But more the camera's like GH and APS-C.

Nobody is contesting BMCC is the right or wrong way. It is a nice budget feature camera. People will do some nice stuff on these. I'm just thinking there is still value in GH3 and NEX, etc. for a whole category of people who just want this form factor with nice picture quality (and in the upper end IntraFrame will be enough.)

@ghkqn

Any comparisons can be made only using double blind test.
As any attemp to make open testing introduce huge coloration and makes results wrong.

@johnbrawley I'm just thinking, and asking, the 5D users, will they be attracted to the BMCC? I thought many were hooked on the full frame look of the 5D. Something they cannot achieve in this price range.

The most appealing thing to me is the dynamic range .. be it raw, avchd, or DNxHD, 720P, 1080P, or 2.5K, full frame, s35, or s16

I choose the 13:1 range .. the highest DR I can get in my budget

I've also been in Pro Audio for 30 yrs and I can indeed hear the difference between my 16bit/44.1k CD mix and the 24bit/96k version, but I'm usually listening on my high end playback system in a very well treated studio. I'm sure it would be harder on my car system, iPhone, boombox or some other situation. We've reached a point of diminishing returns in audio tho I'm sure there will be some future breakthrough that will come along.

The BMCC is just such a sweet idea in the areas of weakness for any cam in this price range, namely DR and gradeability! The most frustrating thing for me is not being able to get past my GH DR limits and not being able to deal with a somewhat baked in look. BMCC looks like it will address those limits that prevent getting closer to that film look we're chasing.

@Brian202020

I know at least 7 people off the top of my head that canceled their 5DMkIII, D800, and/or D4 orders for this camera.

And I can assure you that "I know people who..." arguments are not valid statistically.
This guys was heavy interested in video specifically and according to your words already had money in their budgets reserved for this.

@modernhuman: "But we have the tools now, with photography and audio, that anybody with talent could create something as good as anything. Video will follow suit..."

Not likely. At least, not if you're talking about dramatic material. As anyone who has shot 16mm or 35mm film can tell you that, without "production value", which hasn't gotten any cheaper over the years, the format is almost irrelevant. There are thousands of films shot on film which don't look like "films".

@Aria: "You can make videos with just about anything but to get that film aesthetic in a convincing way at this price is the Holy Grail!!!"

You can't get the "film aesthetic" even with film itself, if you don't have the production apparatus and money to do it.

@Aria @JMZ Right on... this camera will fill a void for all indie film makers, while still competing at the highest level. All this camera needs is the right talent behind it, a compelling story and the rest is history. I strongly believe that we have a game changer with the BMCC.. The guy's @ Blackmagic know what makes a great image, to be more specific what makes a filmic image.

@jrd

Fully support your POV.

Generally we have theaters, who do not use cameras, grading, etc at all to show their performances. And small theaters could perform on famous stages. Yet we have many that suck badly, and everyone skilled know good actors, directors, etc.

Idea that cheap raw cameras allow beginners to compete with average or big professionals teams is absurd. Hence we have many failed attempts to make horrible horrors without any story, timelapse slideshows with only goal to sell gear, and all usual stuff that you get if you do not have enough people, artists and skills.

Such cameras allow to improve the result, but only if you stay in your niche, understand that camera will allow to get better picture, but do not start to assume that it somehow allow you to jump out of your boots.

Small interview with with John Brawle:
http://freytag-film.com/blog/artikel/talk-about-the-new-black-magic-design-cinema-camera

This will compliment high end cameras like Alexa and RED.

It is common misconception, they could think so, but in reality it won't happen this way.
They'll be used in such, yep, but it will be only minor share.

But, it's not targeted at the AF100 and FS100 by any means. If it were, it would have many MANY more features and video friendly options.

What features exactly? All this waveforms, etc are clearly going to EVFs and monitors or even to portable computers.

I think that while original idea had been quite different, FS100 and AF100 are the cameras that compete with BM in the minds.

@kholi

Anyone who's thinking of a 5dmk3 or and upgrade from a 5d/7d then you should really look at this camera

You mean this part? :-)