I don't know. It does kind of satisfy a building curiosity in some ways. I guess it's just another kind of gear lust building event. Somehow knowing there are those of us out there that actually have the product makes a difference I guess. Just one of those odd human quirks.

The product concept is so Apple-like. Blackmagic should team up with Apple and sell these out of select Apple Stores (or all stores ideally). They could stock accessories, hold demos and user workshops, and provide tech support and maintenance in-store. I can see this being the camera equivalent of a Macbook Pro, everyone will want to buy one (somehow) after seeing and trying one out in person. On another note, wedding still photographers will love its ability to shoot high quality RAW images at up to 30fps continuous - I'd totally expect to see this camera take off in that market. I don't see it supplanting DSLR imagery, rather, its imagery could be promoted as a separate, new kind of service that provides more cinematic stills quality (read: dreamy, grainy w/ more blur) as opposed to the sharp photojournalistic quality that you get using a DSLR w/ flash. Of course, enterprising wedding photogs can also use the same DNG's to sell video services too, but let's hope it doesn't get to that point for the sake of wedding videographers everywhere.