Why are you thinking that promo was shot with GH3?

Remember Nokia fail last week :)

Panny's marketing team must be pretty short handed if they got their intern to pull off their big release video ;-)

Still gets me amped for more news at photokina!

They better announce the camera today. suspense is killing me

The video is not very reassuring in terms of DR. Starting with the shot in the Canyon facing up into the sky with the blown out clouds that does not look nice at all. The sensor Dr could be good like with the HDR photos in India, but hopefully they will get us some flat profile for the video side. This is just speculation and we will have to wait a little bit more for proper test.

Wait, what's this? Subliminal messaging in the song? It does sound a bit like:

"10-bit, 10-bit, 4-2-2, XLR and how are you?"

Grip side is wider, meaning bigger battery? Oh well.... good for better capacity but new battery again?

the video is more a make off, behind the scene or something.

Thanks guys for the sarcastic jokes about the music. They put a smile on my face and are helping me start the day in a good mood. :)

I think the real question is what the video would have been like if it actually had, had good music, let alone music that was appropriate to the material. Of course, not a knock on the person that made it: almost every composer we really enjoy has made music that did not seem very enjoyable.

And honestly, maybe the music could be appropriate to something? I guess it is good that we all know this is not it.

ANyway, like I said, thanks everyone for the humor - you helped me start the day on a fun note. :)

Why did they put all of the pictures in there with black borders all the way around. It makes it look like someone framed it for 4:3 and then went "Oh wait we have to add this into 16:9 video". I guess some publicity is always better than no publicity. However, this video screams of the time when they got someone completely unfamiliar with Panasonic m4/3s cameras to shoot the Olympic Ad campaign.

Highlight rolloff in that canyon still shot looks good, too. Maybe a bit nicer than the om-d, but there is of course no information on how the shot was handled in post.

Oh dear.. I can´t believe I´m analyzing this vid.

I dont think we see the final cut of it, but the promo is grate. Its very Japanese, as the music is refined, technologicaly advance and playfull. Fits perfectly the video. By showing the pros shooting content, and showing its versatility, GH3 will stablished indeed as the best mirrorless system available for now. Im pretty shure about it. I dont think any OMD series, not even canon or nikon competing here with GH3.

What i get from this video is that is a mature product, finally available. The problem was that by being first in line you have to handle what you cant predict, so after 4 years its here to use it for what it was intended to be at first. A versatile compact system camera.

If it finaly makes up to the "specs", true to what the rumors says, then this will be a massive change in market for several reasons.

-Native Lenses line is very good, perfect for PRO series like to emerge with mature product as it is. -Nikon D4, even if its full frame, still is 16mpx, so... only IF, dynamic range and iso performance is what we expect, then taking pictures will be really good for pro aquisition, as any lens fits the camera. -Video wise is a no brainer for what we know is capable of doing, it cant be worse hardware than GH2, no what panasonic has show us in GH series in time. -The light weight in the system istelf is really amazing, compared to typical DSLR line, and if now GH3 give almost same performance, then is a very compeling pro camera. -Body is almost what we all wished for between DSLR t2i like and GH1. So weight and feel also improved by ergonomics i see on pictures.

So, I spect good solid and calm marketing from panasonic on GH3 line. Its no GF, GX, LX, line any more. Its mature and must be taken little bit away from its little broders and sisters its what i think.

Time code, All i frame, XLR accesorie, beter DR, matured body, and solid line up. Pretty darmn good for a small camera.

The DR is the key here for me, hope its a significant improvement over the gh2/gh1

Panasonic Engineers are the best. Panasonic Marketing and Distribution are the worst. :-) Better than the other way around. I'm expecting even more surprises on the hardware side.