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Mercedes VS Hitler (By Cinema Students, not authorized by Mercedes Benz)
  • Jean71Jean71

  • 28 Replies sorted by
  • vicharrisvicharris

    @goanna +1

    Looked like a real damn commercial on air to me! :) This probably killed, hehe, when they showed it in school. Not my cup of tea, but I really don't know what the hell that means as I still make up poop and fart characters with my girlfriends kids but whatever. Looked damned professional to me. Great camera movement.

  • goannagoanna

    As an ex Media Studies lecturer, this kind of off humour is par for the course. The kids who make these things do so for each other. We get to see them all at the annual, end-of-year, "Chamber of Horrors," lots of guffaws from fellow students and this one would have got applauded almost as much as the director's cut version with the bloopers included.

    The idea, in case anybody missed it, is to prove you can do a real commercial. The idea behind the Hitler angle is to keep it off-colour and in-house, getting the attention of the people who matter.

  • inqb8trinqb8tr

    Anything that says: This is not real.

    How bout High-end Mercedes with 79 computers inside driving around countryside in cca 1895? :)

  • ickejohannesickejohannes

    @Jean71

    Funnily enough, it's not really the Hitler stuff that I am bothered by, but exclusively the image of a child killed by a car. It seems to me that there are certain things that a lot of people are offended by, eg a picture of a child killed by a car, and that this is not merely a convention (though Hollywood is known to not show this), but an expression of something that might be related to humanism. Perhaps a child is a symbol of innocence and therefore should not be killed in a film (whereas an adult can be guilty and thus deserve death (not my opinion, merely explaining what I consider to underlie some people's instincts)). And the other funny thing is: I'd be willing to take a bet that these "cinema students" have a little voice in the back of their minds right now telling them that you cannot use the image of a dead child to kickstart your career. And it is my humble and deeply personal view that you risk your soul when you don't listen to that voice.

  • Jean71Jean71

    @ickejohannes

    Icke, i don't know which nationality do you have (i'm italian).

    The fact also is: the german people are very sensible about all things related to Hitler, and for them, more than for all european people, this Hitler thing is a shame and a stain they still can't deal with.

    Just think the "Mein Kampf" is published and distributed in all countries, except Germany. For fully evaluate this clip, i think we also need to fit in German people clothes.

    Just few days ago, Angela Merkel was remembering the horrors of Hitler's dictatorship.

    Anyway, i don't see any soul that risks to forfeit for this clip, but it is just my opinion :-)

  • stipstip

    good idea, very good execution (double meaning), especially for film students; hats off. If you feel offended, do so, I'm sure they don't care anyway.

  • ickejohannesickejohannes

    @Vitaliy_Kiselev

    "Quite strange position,"

    Not sure that's an argument.

    "but I do not think it justify demand to "reconsider their approach to cinema"."

    Didn't "demand" anything, merely stated an opinion.

    @Jean71

    My point is not about the fact of Hitler being killed, but specifically about the image of the dead boy. I'm not sure that is so common..

  • maxrmaxr

    We have been sold the image of Hitler as the encarnation of evil, as part of a very profitable and polarized/dual conception of human beings' nature. But, quite the opposite, recent studies deepen the evidence (theoretical, if you want) that nazism wouldn't have been possible without the acceptance and uphold of german people and many silent allies (jews amongst them... but other kind of inglorious bastards). Anyway there have been many, many, many hitlers in history, some still ruling. Fuck them all!!!

    As far as I am concern this is a great video (spec or not, consented or not) which represents neatly what publicity language is all about, just my opinion, not even worth 2 cents, je je

  • WilboWilbo

    @Vitaliy_Kiselev

    "Do not overthink things :-)"

    Yeah, I am kind of over thinking things :) It is what it is.

    On the technical side: This student video is shot better than anything I did in school, and almost every type of production I've worked on since :)

    (Although, that's not saying too much because I only shoot/edit as a side job these days. My career is in an office like most people, haha)

  • Vitaliy_KiselevVitaliy_Kiselev

    But the "cinema students", in their desperation to be noticed (where does that desperation come from, I wonder?), deliberately show the dead boy without any such stylization. In my opinion they should reconsider their approach to cinema. For what will it profit a man if he gains the whole world and forfeits his soul?

    Quite strange position, but I do not think it justify demand to "reconsider their approach to cinema".

  • Jean71Jean71

    @ickejohannes @Vitaliy

    In reality this is a thing we saw a lot of times in movies: somebody/something come from the future, and "settle things". I don't see violence in it, just because you can't replicate the fact in real life, unless you don't have a time machine. That clip is more a "divertissement" that any other thing. The topic is not funny at all (Hitler), but we had already killed him in Wolfenstain and in many others way, even as like nazi-zombie. The fact is the car don't see that child like a normal child (the car stopped just few seconds ago in front of "two normal kids", safety message delivered), it suggest we don't see a child there, we see Hitler. And we settle things. It's a little nasty, but, in my point of view, totally acceptable.

  • ickejohannesickejohannes

    Acceptable things by my standard would include: The child exploding into thousands of little gory pieces. The child being flattened where the tires went over it. etc. etc. Anything that says: This is not real. But the "cinema students", in their desperation to be noticed (where does that desperation come from, I wonder?), deliberately show the dead boy without any such stylization. In my opinion they should reconsider their approach to cinema. For what will it profit a man if he gains the whole world and forfeits his soul?

  • Vitaliy_KiselevVitaliy_Kiselev

    @ickejohannes

    I want to find something acceptable by your standards :-)

  • ickejohannesickejohannes

    ?

  • Vitaliy_KiselevVitaliy_Kiselev

    @ickejohannes

    OK, so, you want car to stop, half naked baby to get out and slap Adolf , so symbolically it'll be absolutely proper and won't depict something "wrong"?

  • ickejohannesickejohannes

    Realistic does not mean real. I was trying to distinguish it from stylized depictions that I do not object to.

  • Vitaliy_KiselevVitaliy_Kiselev

    Realistic depiction of a child being killed by a car.

    LOL :-) Have you ever saw in life "realistic depiction of a child being killed by a car"?

  • ickejohannesickejohannes

    @Vitaliy_Kiselev

    In my opinion there are certain things that are not fun regardless of context, eg a realistic depiction of a child being killed by a car.

  • Vitaliy_KiselevVitaliy_Kiselev

    @Wilbo

    Do not overthink things :-) using such approach for any film can lead to the very funny conclusions.

    @ickejohannes

    A child getting killed by a car is just not funny IMO. Also the whole approach of using that particularly horrible part of history to sell a car seems quite cynical to me.

    Problem is that you do not understand the context. And it is being that they used existing manufacturer marketing and attached to it new meaning. And it is fun.

  • ickejohannesickejohannes

    A child getting killed by a car is just not funny IMO. Also the whole approach of using that particularly horrible part of history to sell a car seems quite cynical to me.

  • WilboWilbo

    Ok, I will call the MB short clever and in that sense it's a "good idea" with "good implementation".

    But I'm still going to stick to my first opinion (just my opinion), that watching a car hit and kill a boy is kind of inappropriate to pass off as humor... even if it is a young Hitler.

    In a machiavellian sense, one would have to believe that the misguided beliefs and ideals of the future leader of the Nazi party were already set in the mind of a young child to justify his murder.

    One would have to believe that young Hitler was already pure evil and was not instead a product of his environment, molded by societal forces to eventually grow up to be the mad man that the world would eventually know him as.

    I completely agree with everyone that Hitler was a bad dude.

    But Hitler as a kid? It's just a kid we see getting killed by a Mercedes Benz. Every child has the potential to grow up to do good or bad (yeah, I know good or bad is subjective, but you know what I mean).

    Funny to some? Sure. Funny to me? Nah, cause I don't think it's appropriate.

    Just my opinion... or maybe I should say, it just doesn't suite my tastes. That's all :)

  • Vitaliy_KiselevVitaliy_Kiselev

    There is new science "Neuro Marketing", i really would like to hear @Vitaliy about this.

    I think it is just good idea and good implementation. All this "inappropriate" statement are, well, inappropriate.

  • kazuokazuo

    @jean71

    haha nice, but too late history has already been made.

  • Jean71Jean71

    0:38 to 0:54

    and then:

    Was the "gold scene" in the movie a hidden product placement? You don't need to show the product anymore, that's part of "Neuro Marketing". If it's hidden, it works better, and it is cash :)

  • Jean71Jean71

    @nomad

    You got the point. I don't realize if this AD is really unathorized or not. There is new science "Neuro Marketing", i really would like to hear @Vitaliy about this.

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