Just one unprofessional opinion. It seems to me that Olympus and Panasonic work in tight marketing coordination, trying not to hurt or to much decrease each other's profit chances. Precisely, I'm quite sure that Panasonic team already know and, in fact, has all (or in the highest degree) complete GH5 specs and construction, but they play their cooperative role, hold of announcing and delaying market production, allowing EM1 mk2 to be for some time main show-star and get so-so income. Listen carefully interviews with involved persons - all of them has an comic air, mysterious smiles of knowing very high interesting and hard-important things that can't tell to courious masses.

Olympus E-M1 MkII has extended iso64. Some say that GH5 has the same sensor. I hope GH5 will have iso64 for video or at least iso100.

I almost get the impression that some people would actually like the GH5 to cost more than 2k... Why? Are they crazy?

If we make survey here I am sure that price people want will be around $600-900

$1800 is a pipe dream. $2000 is the absolute lowest it could be IMO and even that's a reach. I think we'll see $2500, with it settling around $2200 after six months, after other cams have come out and the initial excitement and hype has faded.

I think it's pretty clear that consumers aren't the target for the GH5, it's prosumers and pros. The few consumers with these types of money to spend don't care about bit depth and color sampling, they want headline features like OMGFULLFRAMMME and ISOTWOJILLION and ERMAGERDMEGAPICKLES.

Lotta pants-shitting over the price/specs of a camera when neither have even been released. Besides, who cares what the launch price is, other that it just might mean you have to wait a bit.

Like wait 6 months before getting strange rumors that Panasonic is going out of business in cameras and slow disappearance of cameras with prices going up :-)

If you're just making cat videos, GH4 is well under $1000 now, and you'll probably be able to pick up a G85 for $500 if Panasonic can't fix the IBIS stickiness issue.

It is good to know that GH4 still suitable for something. Cat videos is also good thing. :-)

Ah, so if I fly to Japan tomorrow, go to Panasonic HQ, and use my elite corporate espionage skills to liberate their production cost figures, they'll be so embarrassed that they'll release the GH5 at $699?

If you will provide prove of such cost few things happen almost instantly - few top managers won't longer work for Panasonic and GH5 will be shelved and replaced by some new premium camera, in this case with body made of pure indium and covered in natural alligator leather :-)

Trying to determine what the lowest possible price Panasonic could theoretically charge doesn't do me much good, as they're never going to do that. I prefer to plan for what the camera will actually cost me.

You are wrong here. Scientist sponsored by capitalists long time ago already discussed how bad it can be if public knew not only final cost of production, but same cost for all suppliers and all intermediates. As they called it - it could be real bomb under ruling class and corporations.

@endotoxic Good Diaz quote!...but that was Nate. Was I the only one who had him winning 3 rounds to 2 over Conor McGregor?!

The closest thing to the supposed GH5 specs currently on the market would be the FS5, and that's twice this supposed $3K price for the GH5, and is only 10-bit at 1080p. To get 10-bit 4:2:2 4K you have to go up to an FS7, at triple the price. Even in small-sensor, zoomy camcorders, you're spending way more than $3K to get 10-bit 4:2:2. So I don't get the comparisons to 8-bit cameras, no matter their sensor size: you have to compare apples to apples.

Whether or not 10-bit 4:2:2 is necessary or useful for you in particular, or even most people, is irrelevant really. That still leaves lots of people who do want/need it and will pay for it, and have been paying for it for years in other cameras. Those who don't want/need it can buy the cheaper models, and always have.

The real issue here is that at $3K, the GH5 isn't really a GH anymore, it should be the next line up. If it was called the GV-Pro, and there was an 8-bit GH5 at $1800-2000, nobody would be complaining. As it sits now, with the GH5 at $3K, there's just way too big of a gap between it and the G85.

I don't think the GH5 will be $3K, though. $2.5K at most. And that still leaves too big of a gap in the lineup.

@brudney I love Olympus, but Olyboys are very fanboys, E+M1II could cost U$5,000 and they buy it.

There's no way Olympus is gonna sell a lot of EM1s for 2k - go over 43rumors and see the shitstorm in the comments. A handful of fanboys defending Oly's decision, while 99% of other people banging their heads in disbelief as to why a m43 camera costs much more than A6500 or XT2, not to mention D750 or A7II . Asking 1,5k was bordering on crazy, 2k is simply ridiculous.

I suspect GH5 will cost the same, but it may be saved by a fantastic 422 10bit video. I don't think it will sell well for more than 2k, though. Seems like a psychological barrier for a small chip camera.

@Vitaliy_Kiselev They may expect much more, but at greater than $1,999 they will get much less.

If the Olympus E-M1 Mk II sells well at $1,999 then I can see Panasonic thinking that higher is the way to go, but WHEN it tanks Panasonic and Olympus may be stuck watching their competitors scoop up a good portion of their consumer base.

@Scot

I do not see how it can be $1999 considering many similar things with Olympus and current prices trend.

GH4 price already made big holidays in local Panasonic branches due to margin, but still sales was good, actually they excepted around 4x less sales. As far as I understand their mood here they hope for much more.