So, Canon top management flopped with all latest mirrorless cameras.
Sales are bad. Making new lenses is scary. And actually whole mount can be abandoned soon.
So, what is the plan? Make fast FF prototype using pair of Digic 7 from EOS M50 and provide them to only few tightly controlled people.
At the same time make wide leaks campaign, make people feel like next big thing is coming. Also carefully prepare them for new mount.
But it is only one problem, final camera expected arrival is really late. Most probably they will use GH5 like announcement plan starting almost 6-9 month ahead and start around Photokina 2018. With real availability at mid 2019. And fully different sensor and LSI compare to prototype.
It is just one problem. Canon camera department can be part of Sony at the time.
Plan is to release between 6 to 8 new RF mount lenses in 2020.
Most lenses will be 2-3x more expensive compared to EF alternatives.
We’re being told that no new EOS R body will begin shipping in 2019, and it will fall into early 2020. There is still an off chance that an announcement could come in late 2019, but we think Canon will hold off until the CP+ show next February.
This is really dangerous. Constant cutting of development will have consequences.
That is too hilarious! They can’t even do proper 4K, but suddenly they’re going to come out with 8K? Well, roadmap could mean anything since they give no date... Toward the end of the interview, we learn that, contrary to what all the pundits have been declaring, it is not a pro version of the EOS R that will be released next, but - an entry- level mirrorless!!! As if the EOS R wasn’t already ‘entry-level’ enough! smh Dave’s asides are really annoying. Like where he writes that he’d never considered photographers’ attitudes toward adapters, and lots of other drivel. wth
Now they just try to have imaginary place telling that can make 8K camera
Video will play a huge role in the EOS R System for sure. For example, an 8K video capable camera is already in our EOS R-series roadmap. And we are not just looking at video from a camera perspective, we are also working on how to make RF lenses better for video capture as well. For example, the RF 24-105mm F4L was the first L-series lens with Nano USM technology, which contributes to silent and smooth autofocus while shooting video. We are looking to further extend the Nano USM-equipped RF lens lineup. Paired with Dual Pixel CMOS AF, a wide range of Nano USM equipped RF lenses will promise video creators great image quality as well as impressive autofocus together in the R-series.
David, being very good interviewer lately is being used by cameras to push necessary information.
Lenses photos
Talk is that Canon main feature will be direct EF lenses mount with special mount design so it'll pull out for this usage. Also canon will focus to ensure exceptional performance of EF lenses, it was big meetings of top management specially only about it.
More assurances on the list of upcoming stuff:
Cry of the beast
More rumors
Another possible specs
Canon PR keeps playing with announcement date trying to fool Nikon and Sony. New specially leaked date is September 4th. But don't think it is final and real.
Event can happen at September 13 or 14.
Announcement is expected in the second week of September 2018.
Small update
Due to fast Nikon announcement (paper one!) it is now panic among Xanon top management.
Lower managers are being kicked to come with some good solution.
One of the options discussed will be making very expensive celebrities and bloggers trip and showing them camera in private under full strict control, they won't be allowed to shoot or even do things themselves.
Canon will demand articles with very high prizes for product.
But it is one option discussed for now. Another one is very long press release with lot of citations of rich IT and bank people.
Canon seems to be looking at Nikon now mostly.
Idea is to present same two cameras to oppose new Nikon offers.
Current management trend is to also set margins records in canon history, but they are also afraid to set price lower than Nikon. So actually it is idea to become new Apple with their top mirrorless offering aimed at rich people only, not professionals, hence special premium price could increase sales due to better status.
I had been told that management is very concerned with this margins thing and also with design and marketing PR program. None of them care about video features, actual cameras performance much. It is up to lower position engineers.
More info from registered cameras
Seems to be this - Canon EOS M5 Mark II
Even more strange rumors
The new FF mirrorless would see it’s debut in May 2019 at earliest. Also Nikon’s FF mirrorless is supposed to be on market in Q2 2019 only.
For me looks like normal modern education manager strategy.
I regularly talk to many of them.
You look at how thing can fulfill needs, they don't.
Study Canon if you want to learn how not to run a Prosumer Video Division. They could have owned the DSLR & mirrorless market since the 5D Mark II, but instead hair-brained management decided to go upscale in price instead of embracing Magic lantern and giving consumers what they want- I think they predated the Disney syndrome with the Star Wars franchise... Give them what we want, they'll buy it anyway attitude...
Canon will announce a new, pro-oriented mirrorless camera ahead of Photokina 2018 (September), and it may be another APS-C camera.
Canon’s full frame mirrorless camera has not been put on ice. It will most likely be announced before Photokina 2019 (May). While rumors and rumor outlets have alternatively suggested a September 2018 and Q1 2019 announcement, we start to believe that Canon’s full frame mirrorless camera is indeed a 2019 affair.
Very strange rumors around.
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