I concur, that studio camera looks an awful like an early imac. It's cool their trying to do something different, but to go through all the R$D, You would think a new sensor would be 1st on the list, but I suppose it's meant for controlled shooting under a light grid where you can take full advantage of the cameras native iso. In that scenario it will be fine. In fact, there's no real need for more than 12 stops in a completely controlled environment, studio shooting is pretty damn bright.

I'd let them run some continuous advertisements on 1-2 of my screens if they went and knocked $3K off the price.

@kholi

Do you know if someone originating from Apple is driving BM cameras design? I mean that he so loves touch screens, here it is three of them even. I am sure it is only three because they could not place more.

@RRRR - I know, you know... but, I mean... yeah I get it, it's just one of those things, man.

@bwithz You're so upset about the form factor (of this and other cameras)... but, I mean I guess I Get it? Not really but I guess?

I'm just clarifying that while some people think it's heavy, most of the industry doesn't.

It weighs almost one pound more than Alexa...

Yep, so that means people's films will be 10% better with this camera. Filmmaking is ALL about the size and weight of the cameras used. Come on, all the "professionals" know this.

"Ursa" is "female bear" in Portuguese. Maybe they were thinking about a lady kodiak on your back :)

Looks like Blackmagic finally figured out what people meant when they complained about "form factor"... they meant "small". I wonder if this camera design was a joke at Blackmagic. I'm sure more people will jump on board with them though now as this is finally the affordable, penis-extender, monster-truck, mid-life crisis camera that their others were not.

On the plus side though, many people who do buy this will start making better films now... because big cameras mean that you're a pro and you will make good films. Small cameras are for amateurs and mean that you don't know what you're doing.

:)

Very surprised to see 12 stops DR, when their previous cameras do 13 stops. Interesting.

Fair Point Did Read it very quickly at work but it was very close to pack up time so Just scanned the info But Still Hope there is a 50p at 3840 x 2160

Looking At the Tech Spec's it says 3840 x 2160p60 but no 50p hope this is a typo

http://www.blackmagicdesign.com/uk/products/blackmagicursa/techspecs

So if its the same sensor as the BMCC4K how come it can't do 3840 x 2160p60 ?

Didn't nikon file for a patent for interchangeable sensors? maybe that patent doesn't apply because the blackmagic isn't designated as a "Dslr camera".

http://nikonrumors.com/2013/09/27/nikon-files-a-patent-for-a-camera-with-interchangeable-sensor.aspx/