"The efficiency of the image stabilization is very similar to Sony A7III". This is crazy, the A7III has the worse IBIS. If the S5 is similar, this is bad ...

@gaman

Let me explain why low prices are now impossible for Japanese camera companies.

First - profits and high margins now are main indicator of good management in all of them. So, if you try to do opposite - it will be instant and big attack. Also note that to reach low price you need to significantly lower internal cost estimates for all components. And it is almost impossible, as in this case you will need to start firing lot of people who sit on their place since the time cameras sold in 10x of present amount.

Second - look at Olympus, they use special company to destruct organization as it allows management to save face and to keep all typical Japanese "nice way". So it is impossible to just make big drastic cuts without instant morale change and organization consequences. To the last companies try to make some horizontal moves, find way to organize early retirements and such.

Third - no one cares about even next quarter, I am not talking about next year. Low prices are only possible if you have long planning.

Forth - all dealers and shops push for higher prices as they hope to get more cut from it. Influencers also 99% push and constantly tell that price is too low, even for $4500-6000 bodies (not publically) as each of them think that they will be lucky to be last on the sinking ship and higher price will allow to increase income during selling of free body and lenses.

@MarcioK

As far as I know IBIS appeared only after some of the people left the company and also one other guy who remained lost most of his influence.

Face is super important thing in Japan (and China), if boss said 5 years ago that IBIS or PD AF are not required - it can't tell opposite. Only reason can be if almost all market starts doing so, but even in such case company must take big delay and also establish special complex process so this same boss on some big meeting could proclaim new approach and at least 4-5 people who will talk after him must publically tell how right he is and that he always wanted to do this but due to some bad small unqualified people down the hierarchy he couldn't do it.

Panasonic S5 - worst selling Panasonic FF camera

Buy A Lumix S5 Camera And GET A FREE Sigma 45mm f2.8 Lens Via Mail-In Rebate.

https://www.bhphotovideo.com/c/product/1581612-REG/panasonic_lumix_dc_s5_mirrorless_digital.html

Each day it is more and more discounts and offers in various countries.

Very sweet deals coming close to hot season as I told before.

Next part of interview

What are the highlights considering video functions?

The first point is that this small body can record 4K / 60p 10bit internally. Moreover, with 4K / 60p and 4K 10-bit shooting, you can shoot for 30 minutes without fail. Also, in 4K 8-bit shooting and FHD shooting, you can shoot without time limit, so you can use it at the scene of video production with confidence.

It also supports 4K / 60p 4: 2: 2 10bit external output via HDMI. For Log shooting, it is possible to record a wide color gamut with 14+ stop V-Log and V-Gamut, which have a wide dynamic range equivalent to that of our digital cinema cameras VariCam and S1H. This V-Log was unified even when combined with materials recorded with VariCam, S1H, S1, and MFTS GH5, GH5S, G9, etc. equipped with the same V-Log. The gamma characteristics and look allow for efficient editing.

In addition to these, it also supports HLG 4K HDR video, anamorphic shooting, and slow & quick motion shooting (4K: 1-60fps, FHD: 1-180fps). In future firmware upgrades (scheduled for 2020), we plan to support video RAW data output (5.9K / 30p, etc.) to ATOMOS NINJA V via HDMI and C4K video recording.

What about heat management?

In order to efficiently disperse the heat generated by the sensor and image processing engine, we are further evolving the heat dissipation technology and power saving technology that we have cultivated so far by utilizing our original thermal simulation and S1H and GH5.

What is the anamorphic shooting mode?

This is a shooting mode that supports the production of cinemascope-sized video works with a 4: 3 aspect anamorphic lens. Like the S1H, the S5 features a full-frame sensor that allows you to shoot with a 4-perforation anamorphic angle of view that makes the most of the expressive power of anamorphic lenses.

In addition, it is equipped with an anamorphic desk ease display function, which allows you to simulate the state of being stretched to the size of a cinemascope during shooting, so you can compose and set while imagining the finished image after editing. Is possible.

Are there any new elements in the video function that the S1 series does not have?

The S5 supports quick motion shooting that the S1 / S1R does not have, and both slow motion / quick motion shooting support AF.

When choosing S1 or S5 for video recording, what are the criteria for making it easier to understand?

The S1 is a camera with uncompromising functions and performance for professionals, and is one rank higher than the S5 in terms of viewfinder, camera shake correction, shutter, robustness, and environmental resistance.

On the other hand, the S5 is a compact and lightweight model equipped with high performance in both still images and movies, targeting a wide range of creators from amateurs to professionals.

In the video specifications, there are some parts where S5 exceeds S1, but I think that you can select it according to the purpose of still image shooting.

Does it support USB PD?

The camera body does not support USB PD, but it is possible to supply power while charging with USB or consuming some battery. Since the charger is PD compatible, quick charging is possible by combining it with a PD compatible AC adapter. We will also develop a battery charger (DMW-BTC15) that comes with a PD-compatible AC adapter.

https://dc.watch.impress.co.jp/docs/news/1275176.html

The can send me a review copy for PV, I have ~200K subs. But they certainly won't predict what I will say--I don't even know!

Cheap SmallRIg cage for $49

https://www.smallrig.com/smallrig-cage-for-panasonic-s5-camera-2983.html

VK im surprised how many of these youtube guys got samples ,even one with like a few thousand subscribers

Please tell us the concept of LUMIX S5

The S5 is a model equipped with the high performance of the S1 series in both still images and videos in a compact and lightweight body, targeting a wide range of creators from amateurs to professionals who are particular about expressing their own work by making full use of still images and videos. It is said. The small body does not mean that the performance is reduced, but the model is equipped with the high performance of the S1 series in a well-balanced manner, so we hope that it will be used by a wide range of users.

Is it a lower end model compared to S1?

As you know, we consider it as a lower model of S1.

Since it has 24.2 million pixels, are the sensors and engine the same as the S1 series?

The sensor is the same as the S1, and the image processing engine is the same latest generation as the S1 series.

What is the major difference from the S1 series?

We started development of this S5 with the aim of realizing a compact and lightweight body. In addition to simply reducing the size and weight, we were conscious of installing the high performance evaluated in the S1 series in a well-balanced manner.

Among them, we have newly developed a small battery with a slightly reduced capacity, and also newly developed a shutter unit and camera shake correction mechanism around the mount to reduce the size and weight. The shutter achieves the same 1 / 8,000 seconds as the S1 series, but as shown in the specifications of the flash synchronization speed (S1 series: 1/320 seconds, S5: 1/250 seconds), the shutter of the S1 series is It will achieve higher accuracy.

We have newly developed a camera shake correction mechanism for the S5 in order to reduce the size and weight of the body. However, the control method for camera shake correction is the same as for the S1 series, with 5 steps for in-body camera shake correction and a maximum of 6.5 steps for Dual IS2, which is controlled in conjunction with in-lens camera shake correction. The S1 series has 6 steps of in-body camera shake correction, and the Dual IS2 has a maximum of 7 steps.

In this way, there is a difference in performance compared to the S1 series, but I think that even with this, we are able to achieve high performance in terms of shutter performance and camera shake correction performance of the S5.

There is a difference in the video recording time limit from S1H, but even with S5, there is no time limit (with temperature limit) for 4K60p 30 minutes and 4K30p 8bit, so you can shoot with confidence.

Although it has been downsized, has the structure such as the body material changed?

As with the S1 series, the body material uses a lightweight magnesium alloy frame that is strong against impact.

In addition, by utilizing our unique thermal simulation and further evolving the heat dissipation technology and power saving technology that we have cultivated in S1H and GH5, we have achieved both miniaturization and high performance.

What is the background behind the SD double slot?

First of all, in terms of managing shooting data, I thought that a double card slot that enables sequential (relay) recording, backup (simul) recording, and distribution recording is essential for safe shooting. Among them, we prioritized the miniaturization of the body and adopted the double slot of the SD card.

S1H was also SD, but also can use CFexpress

As for the type of media, the one that best suits the characteristics of the model is selected. The S1 and S1R are compatible with CFexpress, the next-generation high-speed card, but this is a result of assuming RAW continuous shooting use for still image applications. Especially for S1R, it has a high pixel count of 47M, so I think it is useful for continuous shooting.

On the other hand, S1H, whose main target is video production, is mainly used for video, but the maximum bit rate of video recording installed in S1H is 400 Mbps, which is recorded by V60 if it is the video speed class of SD card. It is possible to. Therefore, I chose SD card for S1H. We are considering using the S5 for both still images and movies, but we have selected the SD card in order to prioritize the miniaturization of the body.

Please tell us about the evolution of the AF function.

Regarding AF, we first worked on improving the performance of recognition AF. In addition to the conventional "face / pupil recognition" and "human body recognition" / "animal recognition" that utilize deep learning technology, deep learning now supports "head recognition", and by speeding up processing, people's The accuracy of capturing people, such as capturing power, detection power, and followability, has been greatly improved.

In addition, even during AFC, the new algorithm, the evolution of DFD, and the speeding up of recognition processing make it difficult for the background to disappear, and even if the subject is small, the performance is improved. With regard to AF during moving images, a new algorithm and faster recognition processing make it possible to continue capturing the subject intended by the photographer.

Which model does the AF tracking performance compare to the conventional model?

Compared to the S1 series (S1, S1R, S1H).

Are there any updates to the existing S1 series?

We would like to reflect the evolution of the AF function in the S5 with the firmware upgrade for the S1 series, and we plan to release the firmware within 2020.

From Digitimes interview

Motherboard

Guy inside Panasonic sent me info - they sent around 50% more free bodies than usual to Youtube influencers and sellers, setting absolute record for any camera gear.

Also small info from same source - around 99% of all feedback youtube reviewers provide is going directly to the email bin, they have multiple standard responses usually so it looks nice initially until you have experience, but most of the time now main part of engineers and firmware team already work on another project, so no one really care, except if it is obvious big bug.

Tech (not marketing) Panasonic side has funny calling for all this Youtube circus - "Our little ponies".

This is due to reference to child cartoon and also anal sex (that Panasonic regularly performs with them).