The Yi 4k+ costs around half the price (with about 95% of the features) of the Hero 6 and is not plagued by random lockups/video corruption - and modern phones have decent 4k video and are waterproof. The Karma drone costs close to the same as the Mavic and is generally seen as being inferior... it's not surprising that GoPro are having some trouble.

Of course there are several factors: action cam market might be shrinking, competition is growing etc. But the 50% price increase of the Hero6 compared to the Hero5 here in Europe is probably not helping. But apparently this premium pricing is GoPros move into profitability. Or so they belived. All this by switching SOC from Ambarella to an custom design by Socionext. Which is rumored to be cheaper. Never mind the endless complaints about more noise and other issues which seems to prevail even with the latest 1.60 firmware update.

Permanent 100 USD price drop on the Hero6 today. Now 400 USD.

I looks like an disaster in the making. Cash flow is probably catastrophic for the company.

https://gopro.com/news/gopro-hero6-is-now-399-99

If you add up the 300 person layoffs and recent price cuts on the hardware the total is not nice for the strugling company.

AN MATEO, Calif., Jan. 8, 2018 /PRNewswire/ – GoPro, Inc. (NASDAQ: GPRO) today reported certain preliminary financial results for the fourth quarter ended December 31, 2017. GoProexpects revenue to be approximately $340 million for the fourth quarter of 2017. Fourth quarter revenue includes a negative impact of approximately $80 million for price protection on HERO6 Black, HERO5 Black and HERO5 Session cameras, as well as the Karma drone.

GoPro expects GAAP gross margin for the fourth quarter of 2017 to be between 24% and 26%. Non-GAAP gross margin for the fourth quarter of 2017 is expected to be between 25% and 27%. Non-GAAP gross margin for the same period, excluding the price protection impact of $80 million and other charges of between $19 million and $21 million, is expected to be between 44% and 46%. GoPro expects GAAP operating expenses to be between $136 million and $140 million for the fourth quarter of 2017 and non-GAAP operating expenses to be between $118 million and $122 million for the same period.

GoPro ended the fourth quarter with cash and cash equivalents of $247 million, up $50 million over the third quarter of 2017.

"As we noted in our November earnings call, at the start of the holiday quarter we saw soft demand for our HERO5 Black camera," said GoPro founder and CEO Nicholas Woodman. "Despite significant marketing support, we found consumers were reluctant to purchase HERO5 Black at the same price it launched at one year earlier. Our December 10 holiday price reduction provided a sharp increase in sell-through."

Globally, HERO5 Black sell-through more than doubled in the two weeks following the December 10 price reduction, while HERO5 Session sell-through roughly tripled.

Sales of the newly introduced flagship HERO6 Black camera performed as expected during the fourth quarter. On January 7, GoPro lowered the price of its premium model, HERO6 Black from $499 to $399 to align with its good, better, best product strategy.

Initial uptake of GoPro's newly launched spherical camera, Fusion, was better than expected during the quarter.

"GoPro is committed to turning our business around in 2018," said Nicholas Woodman. "We entered the new year with strong sell-through and are excited with our hardware and software roadmap. We expect that going forward, our roadmap coupled with a lower operating expense model will enable GoPro to return to profitability and growth in the second half of 2018."

2018 Products and Operating Expenses

In 2018, GoPro will continue to innovate with several new products aimed at new and existing customers. GoPro's sharper focus will enable an $80 million reduction in operating expenses compared to 2017 levels, resulting in a target operating expense level of below $400 million for 2018 on a non-GAAP basis.

The lower non-GAAP operating expense target will be achieved through a variety of strategies, including:

• GoPro is reducing its global workforce from 1,254 employees as of September 30, 2017 to fewer than 1,000 employees worldwide.
• GoPro founder and CEO Nicholas Woodman will reduce his 2018 cash compensation to $1.
• Although Karma reached the #2 market position in its price band in 2017, the product faces margin challenges in an extremely competitive aerial market. Furthermore, a hostile regulatory environment in Europe and the United States will likely reduce the total addressable market in the years ahead. These factors make the aerial market untenable and GoPro will exit the market after selling its remaining Karma inventory. GoPro will continue to provide service and support to Karma customers.
• A restructuring of GoPro's business will result in an estimated aggregate charge of $23 million to $33 million, including approximately $13 million to $18 million of cash expenditures as a result of a reduction in force, substantially all of which are severance and related costs, as well as approximately $10 million to $15 million of other charges, consisting primarily of non-cash items. GoPro expects to recognize most of the restructuring charges in the first quarter of 2018. GoPro will provide more detail on its 2017 results and 2018 outlook in its fourth quarter earnings report which will take place in early February.

GoPro (NASDAQ:GPRO) announces that COO Charles Prober will leave the company effective February 16.

SVP and General Counsel Sharon Zezima resigned from the company effective March 30.

GoPro, Inc. (NASDAQ: GPRO) is building on the success of its Plus subscription service with the introduction of new benefits that deliver significant value to GoPro customers at no additional cost.

Today, the company announced details of the expanded Plus monthly service:

• Camera replacement -- If you break your GoPro we'll replace it, no questions asked
• Mobile cloud backup -- The GoPro App now automatically backs up your photos and videos, eliminating the need to connect to a computer or buy new SD cards
• Unlimited photo storage
• 35 hours of video storage
• 20% off accessories at gopro.com
• Front-of-the-line priority phone and chat support

Mobile cloud backup will be available on iOS February 20 and on Android in the spring.

"Plus streamlines the GoPro experience and delivers outsized value for our customers," said GoPro Founder and CEO Nicholas Woodman. "Our subscription business, Plus, has proven popular with consumers and the roll out of our enhanced service marks the first of several subscription initiatives we will introduce this year."

The new GoPro Plus is now available in the US for $4.99 a month with a 30-day free trial and will expand to global markets later this year. Visit The Inside Line for more details on all the benefits of becoming a subscriber and the GoPro Plus page to sign up.

Don't belive the Woodman hype! The sales are BAD and price seems to be the only marketing slogan. The best GoPro ever. At the cheapest price ever. If Apple resorted to this tactics you would though that the company was gooing down.

Is there any reason to belive that Q4 2018 will be a better quarter than Q4 in 2017 or 2016 for GoPro?

Their new trade-in stuff

@utezet

I think main competition is not Yi 4k+, but cheaper Chinese cameras, including made by Yi.

PR

SAN MATEO, Calif., April 18, 2018 – GoPro, Inc. today announced the launch of its camera Trade-Up program, offering users in the United States the ability to trade up from any previous-generation GoPro, or any other digital camera, to experience its latest and greatest products. Starting today, anyone in the U.S. can receive $50 off a new HERO6 Black or $100 off Fusion by participating in the program at GoPro.com.

GoPro first introduced its Trade-Up program for a limited time in 2017, which only accepted previous-generation GoPro models in exchange for a discounted upgrade to a current model. Nearly 12,000 customers participated in the 60-day promotion. The new and improved Trade-Up program brings back the initiative with major enhancements, including the acceptance of any digital camera and making it an everyday offer.

The Trade-Up program is a great way for our fans and customers to upgrade to our newest products and experience how fun and convenient GoPro has become," said Meghan Laffey, senior vice president of product at GoPro.

To participate in GoPro's Trade-Up Program, customers should visit the Trade-Up website, select the new camera of their choice, and follow the instructions to return their old GoPro or digital camera. Upon receiving the returned camera, GoPro will process the discounted order and ship the new HERO6 Black or Fusion to the customer. Returned cameras will be recycled responsibly via zero landfill and recycling methods appropriate to material type.

To learn more about GoPro's Trade-Up Program, visit https://shop.gopro.com/tradeup .

New results

• Revenue for Q2 2018 was $283 million, down 5% year-over-year
• Q2 2018 GAAP net loss of $37 million
• Inventory decreased by $47 million from Q1 2018, GoPro's lowest level since Q2 2014
• In the US, GoPro held 97% dollar share of the action camera category.
• In the US, Fusion captured 48% dollar share of the spherical camera market

https://investor.gopro.com/press-releases/press-release-details/2018/GoPro-Announces-Second-Quarter-2018-Results/default.aspx

Summary

Not much of a surprise, GoPro delivered pitiful holiday quarter results that disappointed investors.

The camera company had its worst second half of units shipped since 2016 at least, although margins have been slowly improving.

GoPro (GPRO) has done it again. On February 6, the camera company delivered pitiful results that disappointed investors. The stock price dropped about 9% in post-earnings action, inching closer to all-time lows.

There was nothing about the headline numbers that looked encouraging. Revenues and earnings missed consensus expectations by a mile - the most since 2017, in fact. To make matters worse, the management team guided 2020 revenues at flat, missing even the low end of analysts' estimates, and warned of a rocky start to 2020.

First, in what pertains to GoPro's financial results, 4Q19 was a highly atypical quarter. The Hero8 Black had production delays around the model's launch date, in October 2019, which caused a large shift of revenues from the third to the fourth quarters. Despite the favorable timing, fourth period sales still failed to reach 2016 holiday quarter levels.

Only a couple of months ago, GoPro seemed satisfied with the success of its Black Friday and Cyber Monday efforts, the result of a Hero8 Black device that "sold at record levels". But it looks like top-line momentum fizzled out fast through the remaining of the holiday season. By the end of December, full quarter sales had failed to reach even the low end of management's guidance offered a mere three months earlier, and a bloated channel inventory meant that 1Q20 results were also shaping up to be disappointing.

All accounted for, GoPro had its worst second half in units shipped of the past four years at least (see graph above on the left). Even worse, management has guided camera unit sales to drop by 8% in 2020 at the mid-point of the range, suggesting that a sustainable return to top-line growth is still at least four quarters away.

GoPro, Inc. (NASDAQ: GPRO) today announced a strategic re-alignment to become a more efficient and profitable direct-to-consumer-centric business. Actions include a $100 million reduction to 2020 operating expenses including a workforce reduction of more than 20%, and plans to further reduce non-headcount related operating expenses to $250 million in 2021.

https://investor.gopro.com/press-releases/press-release-details/2020/GoPro-Announces-Global-Restructuring-Provides-Preliminary-Q1-Results-and-Withdraws-2020-Guidance-Due-to-COVID-19-Impact/default.aspx