PV Team CP++ 2018 A7 III shots

Hands-ons

https://www.dpreview.com/articles/9414789596/hands-on-with-the-sony-a7-iii

Is it me or did the prices suddenly jump $200 in the US and €100 in Europe?

Another "dual-iso" thing

Note the jump in dynamic range at ISO 640 for both cameras. That's essentially the camera's second 'base' ISO, where the second stage of the dual-gain architecture kicks in. At ISOs 640 and above, most recent Sony sensors use a higher gain mode that essentially amplifies the signal at the pixel-level to get it above the (already pretty low) noise floor.** In laymen's terms, that just means 'more picture, less noise', particularly in shadows – hence the increase in dynamic range.

Even compared to A7 II sensor is not really better, outside of dual iso stuff

https://www.dpreview.com/articles/3389926460/sony-a7-iii-dynamic-range-and-high-iso-improve-over-its-predecessor

Worse thing is that we do not see that they understand under DR and how it is measured.

To have such gain you need either very bad ADCs or some software tricks.