You know what guys, everywhere, everyone has two bodies in mind : Alpha 7s and GH4... Sony can't even deny it... That's why i think they can't put their A7s too high in price... they would do an important mistake for some reasons :

• 3 bodies in their FF line, but one with outrageous price compared to others ? It's FF like the two others... and people almost see this fact only... FF... Ugh... FF... I wan' it... ghhhhhhh... For everyone who is potentially interested in one body of this line, why would he choose the most expensive ? High isos ? The other cams go for 6400 ? "that's enough isn't it ?", "I wouldn't push so far anyway..."

• GH4 is here, and it does 4K built in. No more penny out of your secret hidden socket under your couch... "Writes on Sd card... pffff... all that i want !!!!" Why should i need an external recorder ? 4K ? Why ? No 4K tv screen at home" (to show cats sleeping... or baby sleeping... 4K BAAAAAMMMMM... HIGH DEF CAT !!! IN YOUR FACE !!!! I got the powaaa !!!! Tw tw twww...)

Non exhaustive list of arguments...

Why would Sony ignore that... They just know it, and won't do that mistake. They can only propose these evolutions at the best price because they don't offer what everyone is wanting today : 4K. A thing that doesn't fool at all : they just claim their new A7S is proposing 4K... while it is not without the help of a thing that costs 2 thousand bucks... GH4 DOES 4K. A7S NO..., better said no all alone. Price couldn't be dropped too high, even with FF and high isos.

To be honest i don't need FF for Video... and i think a lot of people are in the same case... Too thin DOF is not needed in every shot, because blurred background suggests things... Have you ever watched a movie with blurred background in every shot... Blurred background is boring me when it's not needed... it's like showing your brand new Rolex to everybody while you can't read time... Know why you can use your FF here... and therefore why you can use other smaller sensors there... No perfect camera for all purposes...

Sorry... i understand if you have some things you don't agree...

This camera will be a beast for Astro Photography.

Slog2 seems to be a $$ option ...

Does anyone confirm ?

@lolodigital

Source?

I was in a Sony Store in Brisbane on Thursday 17th April, the store rep was expecting the A7s to be released in late May/early June & priced at A$3200 (includes 10% GST) i.e. approx US$3000.

More than I am prepared to pay for a camera requiring another 2k to be spent on a hdmi recorder. I said I didn't think Sony would sell many at that price especially when Sony has a habit of releasing new bodies every 6 months or so. I suspect that Sony was a bit wrong footed by the GH4 announcement and has been forced into announcing a 90% ready A7s. I should imagine a A7sII will be released within 12 months with on-board 4k recording.

Why pay a high price for this cam if it is just a placeholder for an updated version with card recording?

I would be happy with a cheap HDMI recorder, actually, especially with h265 compression built in or something similar. I could use this cam right now for low light and deep focus.

Sony's reasoning for lack of internal 4K recording is mentioned at the 4:20 mark. I made sure to ask him about it.

@PauloTeixeira

Never listen to that manager or representative tell you for such things.

Sole reason for lack of 4K recording is lack of suitable LSI that can compress and store it.

^ Rumor that price will be announced May 1.

The a7S is not Sony's answer to the Panasonic GH4. It's Sony's answer to the Canon 5D Mark III and the C300, and it will be priced accordingly.

@balazer then even more of a mistake. We'll see.

@sammy the much larger sensor and all the supporting components and design go some way to indicating that this will be a more expensive camera. It's not for me either, and I'd go with the GH4 over it, but it's a bit of a reach to compare them directly on cost...especially without real pricing available yet.