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Red Epic and Scarlet pricing reduction
  • 115 Replies sorted by
  • shianshian

    the F65 is their flagship, and it looks like garbage. I've still yet to see anything from that camera that looks like film. It all looks like 4K high res video. I have hard time believing that their lesser sensors are going to do any better)

    Sony, Canon, and Panasonic all have the same problem. They are all FAT. Their framework and infrastructure don't allow them to change direction very quickly. Which is why it took this long for them to adopt and develop anything resembling a modular approach to their cameras. And they need SO MUCH MONEY to sustain that infrastructure that they can't price their products in a competitive manner. They are big, fat, slow, and will get crushed by more nimble competition.

    Those battle tested M-X's that are now 4 grand, were trade-ins for Epics. If the other companies want to compete with RED they need to adapt. I'm done buying cameras that will be obsolete in less than a year. For BMCC and the others to get my money, they better learn and learn quick that RED has the best model in this regard. I should be able to upgrade until the technology changes so vastly that I have to trade in my camera and buy the next leap forward, and then the cycle continues... That was a promise RED made form the beginning: NO MORE PLANNED OBSOLESCENCE.

    adapt or die

  • Vitaliy_KiselevVitaliy_Kiselev

    Sony still doesn't have 4:4:4 at this price point, and their sensors are for shit. So I don't think it was pressure from Sony as much as an added reason to NOT overlook that Sony's codec on the F5 and F55 is still just 4:2:2

    image

    As for 4K, you just can't make 444 from sensors. Only 422 or use raw.

    As for "their sensors are for shit" it is very strange claim.

    RED's trade-in and "Obsolescence is obsolete" model is still light years beyond the rest of the industry's planned obsolescence.

    I do not see it this way. It is very unhandy, and very pricey.

    So RED was not a way to make a fortune, but a way to make better cameras. This is why I'm a big RED supporter.

    I am not Red supporter, in fact I think that the sooner company will be out of the market, the better.
    Companies with real modular cameras and ones using standard storage will dominate.

    We need a $13,000 module to do it (which does a shitload of other stuff as well) and we still have a system that costs less than Alexa and does more, and they continue to move forward.

    Yet, it is still $13000 module even if you make some pretty words to cover it :-)

  • stipstip

    VK, are you kidding or biased?? You can have the camera 'The Social Network' was shot with for $4K. 'The Man With The Iron Fist' will open in cinemas soon, brand new, and it was still shot on that camera. $4000. That's just a little more than the oh so great Canon 5DmkIII.

    What else do they have to do to make you satisfied?? ;)

    Btw, lets first see how those Sony's perform before talking about death of RED (ridiculous).

  • shianshian

    Sony still doesn't have 4:4:4 at this price point, and their sensors are for shit. So I don't think it was pressure from Sony as much as an added reason to NOT overlook that Sony's codec on the F5 and F55 is still just 4:2:2

    AND

    Sony still doesn't have an upgrade model in place. RED's trade-in and "Obsolescence is obsolete" model is still light years beyond the rest of the industry's planned obsolescence.

    With the Meizler Module you now have DNxHD and ProRes capability ALONGSIDE RAW, and a ton of other options.

    RED has their problems, sure, but they constantly push things FORWARD. And in some cases, sideways - away from the greedy corporate model of companies only interested in advancing technology in so much as it improves profits... not so that it improves the medium.

    Jannard (a camera enthusiast) already had "fuck you money". So RED was not a way to make a fortune, but a way to make better cameras. This is why I'm a big RED supporter. Sure the Alexa is a nice camera, and ProRes right to disk was awesome, but RED has it now, too... They didn't balk at introducing it to their own system for pride, it was a good idea, makes workflow easier, so we add it to the system. We need a $13,000 module to do it (which does a shitload of other stuff as well) and we still have a system that costs less than Alexa and does more, and they continue to move forward.

  • Vitaliy_KiselevVitaliy_Kiselev

    @NickBen

    Do not worry, this time Sony outplayed this guys. Pushed them to announce price reduction and after this did not provided the prices. So, they can properly position their cameras eliminating Red as major competition.

  • NickBenNickBen

    Price-wise, remember RED pressured Sony and Canon First last year with the Epic and Scarlet, and now again Red just set THE NEW STANDARD entry point for creating 4K RAW UltraHD content at under $10,000USD !!!

    Anybody see anything wrong with 4K RAW starting at under $10K? Technically, few can even do it right now. Hell, RED can barely even do it...

    I don't think anybody really believes Sony, ARRI, Canon or anybody else was going to do 4K RAW this or next year near these pricepoints wihout Red?

    I love what the BMCC is doing, and we need a hell of a lot more 4K RAW competition ASAP!

    I'm delighted we have insane choices at these new pricepoints, and am looking forward to renting the new EPIC-X at drop bottom rental rates...

    In the end, there's going to be a lot of swearing going on in Japanese and German language tomorrow morning!

  • truestorytruestory

    Interesting times ahead..checked my RED wish list shopping cart, even with camera price drop it's approx $25K to kit up a Scarlet with drives, cage and required accessories for commercial production, so it will be very interesting to see what the Sony F5 pricing ends up in comparison.

  • rockroadpixrockroadpix

    @Vitaliy_Kiselev touche'

  • Vitaliy_KiselevVitaliy_Kiselev

    @rockroadpix

    More like

    image

  • rockroadpixrockroadpix

    image

  • Vitaliy_KiselevVitaliy_Kiselev

    We'll see at the Sony response and also at new players that will emerge at raw market.

  • dingerozdingeroz

    "some of those cameras were used on major motion picture productions" And lots of pornos as well.

  • NickBenNickBen

    The largest bomb in Cinema History was just dropped with battle tested Red One-MX 4.5K RAW starting at $4K!!!

    If you think of it PURELY from a collector's standpoint, some of those cameras were used on major motion picture productions... I wonder if they'll keep the original Serial numbers or issue new ones?

  • SageSage

    Accessories...

  • dingerozdingeroz

    4.5K RED ONE M-X Battle Tested- $4000 <<<<---- amazing

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