Here we go again

During a time when it has been crucial for companies to prioritize the values and needs of their customers and employees, Canon U.S.A., Inc., a leader in digital imaging solutions, has remained committed to developing solutions that are designed to support ever-changing business needs. Reflecting this commitment, Canon U.S.A. is proud to share it has been recognized as one of the 2021 World’s Most Ethical Companies for the fourth consecutive year by the Ethisphere Institute, a global leader in defining and advancing the standards of ethical business practices.

Of the 135 honorees spanning 22 countries and 47 industries, Canon U.S.A. is the only company to be recognized within the Imaging Technology industry category, showcasing the company’s strong global standards, business integrity, corporate citizenship and overall brand value. As a result of the company’s positive influence, impact in business communities, and ongoing support during COVID-19, Canon U.S.A. stands out amongst others to the Ethisphere Institute.

“While addressing the tough challenges of 2020, we saw companies lead – above all other institutions – on earning the trust of stakeholders through resilience and a commitment to ethics and integrity,” said Timothy Erblich, CEO, Ethisphere Institute. “The World’s Most Ethical Companies honorees continue to demonstrate an unwavering commitment to the highest values and positively impacting the communities they serve. Congratulations to everyone at Canon U.S.A. for earning the World’s Most Ethical Companies designation.”

Rooted in Ethisphere’s proprietary Ethics Quotient®, the World’s Most Ethical Companies assessment process includes more than 200 questions on culture, environmental and social practices, ethics and compliance activities, governance, diversity and initiatives to support a strong value chain. The process serves as an operating framework designed to showcase the leading practices of organizations across industries around the world. This year, the process was streamlined and set to further gauge how applicants are adapting and responding to the global health pandemic, environmental, social, and governance factors, safety, equity and inclusion, and social justice.

“Over the past few months, Canon U.S.A. has shifted its business to develop solutions and provide high-quality support to our customers to help them navigate through these difficult times,” said N. Scott Millar, senior vice president & general manager, Corporate Human Resources, Audit, Ethics & Business Consultation and senior vice president, Human Resources, Canon Solutions America, Inc. “We are honored to be recognized as one of the World’s Most Ethical Companies by the Ethisphere Institute as it speaks to the ongoing support and developments we have made and reflects our company’s corporate philosophy of Kyosei. We look forward to continuing to develop solutions, participating in corporate social responsibility initiatives and supporting our customers for years to come.”

Bunch of parasites declare themselves ethical for money.

According to the Japanese newspaper Nikkei, Canon announced that it would raise its consolidated net income for the fiscal year ending December 2020 over previous estimations due to strong sales of its mirrorless cameras, particularly in China.

Canon originally projected that it would come about 98 billion yen (~$944 million) short of its 2019 fiscal year numbers, but revised that number on January 14 to 28 billion yen higher (~$270 million) to 80 billion yen (~$771 million) short of 2019’s net income numbers.

All Japanese companies cooked sales numbers like hell, as each manager wanted to survive.

Also journalists have no idea how hard for Canon had been to make their R5 and R6 cameras, you can see it all in cameras design that had been rushed and very non-optimal due to lot of new inexperienced engineers involved.

No one in Canon actually knows where to find funds and resources to make really new LSI.

All industry actually pray that current idiotic trend for raw and low compression formats will continue, as it does not require advanced LSi or processes.

As for camera demand, amid ongoing market contraction, we expect a significant drop in demand due to COVID-19 this year. However, in the third quarter, the camera market was stronger than expected thanks to a gradual increase in image capturing opportunities as people became more active. Taking this into account, we raised our full-year projection for the interchangeable-lens camera market by 0.5 million units to 5.9 million units.

Although we expect our full-year sales to decline in line with the market to 2.7 million units, the EOS R5 and EOS R6, new cameras equipped with full-frame sensors that we launched in the third quarter, have recorded strong sales since their introduction thanks to the high marks they have received for their revolutionary video recording function, AF performance, and image stabilizing function.

Furthermore, for our enhanced lineup of lenses, we are achieving sales growth and improving product mix through synergy with camera bodies.

COVID, of course, helped you to destroy camera industry, but you had been working good on this anyway, Canon managers.

Cinema EOS System 8K camera footage

NY, January 24, 2020 – In a time of digital transformation, it is imperative for companies to continuously evolve in order to work smarter and thrive in the competitive business environment. Consistent with its strong brand value and focus on innovation, Canon U.S.A., Inc., a leader in digital imaging solutions, is proud to announce that its parent company, Canon Inc., has received the #5 Industry Ranking in the computers category on FORTUNE Magazine’s “World Most Admired Companies” 2020 list.

Key attributes of Canon’s reputation that stood out to FORTUNE Magazine’s surveyed executive directors and analysts, allowing it to rank as one of the top five companies in the computers category, include the company’s financial soundness, quality of products and services, global competitiveness and quality of management.

“It is an honor to work alongside a great team of talented professionals who continue to help the company grow every day due to their hard work and innovative efforts,” said Christine Sedlacek, senior director and general manager, corporate communications, Canon U.S.A., Inc. “Receiving this ranking showcases the strong overall value of the Canon brand as it reflects our corporate philosophy of Kyosei, living and working together for the common good, and dedication to meeting the needs of our customers.”

FORTUNE’s World Most Admired Companies study surveys executive directors and analysts from eligible organizations in order to identify the companies that hold the strongest reputations within their industries. Awarded companies are selected based on the following nine criteria: people management, quality of management, social responsibility, innovativeness, quality of products/services, use of corporate assets, financial soundness, long-term investment value, and global competitiveness.

Canon Inc. today announces that the company’s interchangeable-lens digital cameras (digital SLR and mirrorless cameras) have maintained the No. 1 share of the global market for 16 consecutive years from 2003 to 2018.

Canon develops the key imaging system components featured in its EOS series of interchangeable-lens cameras - CMOS image sensors, image processors and interchangeable lenses - under the core concept of ‘Speed, Comfort and High Image Quality’. Incorporating a wide-ranging product lineup - from high-performance flagship models that are highly trusted by professionals, to entry-level models that allow users to enjoy high image quality shooting with easy operation - Canon continues to support the diverse needs of customers.

In 2003, the dawn of digital SLR cameras, Canon introduced its breakthrough EOS 300D. This groundbreaking camera, which was competitively priced and featured a compact, lightweight design, captured the top share of the global market and set the stage for growth in the digital SLR market. Since that time, Canon has continued to launch a range of groundbreaking products, including the professional-model EOS-1D series and the EOS 5D series, which paved the way for digital SLR video recording.

In March 2018, Canon launched products such as the EOS M50 mirrorless camera and EOS 2000D DSLR, which allow entry-level users to effortlessly enjoy capturing professional looking images. In striving to further expand its line-up, Canon has once again secured the leading share of the global market in 2018.

In September 2018, in pursuit of further expanding the boundaries of image capture and new possibilities in visual expression, Canon launched the EOS R mirrorless camera, equipped with a full-frame sensor, as part of the EOS R System, a new imaging system with lenses at its core. What’s more, in February 2019 Canon launched the EOS RP – a small, light and practical full-frame mirrorless camera with impressive image quality - and announced six new RF lenses, currently under development, as part of its plan to expand the EOS R System.

Canon will continue to refine its diverse imaging technologies based on its core optical technology to expand and create an even stronger EOS System that offers new avenues of image capture to meet the needs of increasingly diverse users and to promote the ever-growing photo and video culture.

Alessandro Stanzani, Executive Vice President of Canon Imaging Technologies & Communications Group, Europe, Middle East & Africa, commented, “In addition to maintaining the number one share of the global market, Canon has continued to maintain its leadership position in unit and value share of the digital camera market in EMEA. We are continuing to push the boundaries of optical innovation and these results demonstrate the appetite for new technologies and camera systems.”

It is almost exactly a year since Canon relaunched its brand with the aim of making it “accessible” to a wider group of customers. The shift was predicated on a realisation that the organisation needed to move from being product-centric to more customer-centric, focusing more on how its cameras and printers meet consumers’ needs rather than shouting about the latest specs.

The most obvious sign of this was a TV ad [editor’s note: see below], ‘Live for the story’ created by VCCP, that positioned Canon as a storytelling brand. That was followed up by work with influencers such as Zoe Kravitz to tap into particular genres of photography, including family, travel and food.

“The underlying premise was how do we help you tell the best story of your life,” explains Lee Bonniface, marketing director at Canon Europe. “It’s an integration of the brand owning the space of storytelling and then the integration of our products and services to allow customer to be able to tell their story in the best way possible.

Lost marketing at their best.

Canon Inc has announced today that the Company’s interchangeable-lens digital cameras (digital SLR and compact-system cameras) have maintained the No. 1 share of the global market for 15 consecutive years1, from 2003 to 2017.

Canon develops the key components featured in its interchangeable-lens cameras—CMOS image sensors, image processors and interchangeable lenses—in the pursuit of "Speed, Comfort and High Image Quality, the core concept of the EOS series.” The company effectively responds to the needs of a wide range of users through its extensive line-up of cameras, catering to all levels of photography from beginner to professional and a total2 of 93 EF series interchangeable lenses.

In 2003, the dawn of digital SLR cameras, Canon introduced its breakthrough EOS 300D digital camera. This groundbreaking camera, which was competitively priced and featured a compact, lightweight design, captured the top share of the global market and set the stage for growth in the digital SLR market. Since then, Canon has continued to launch a range of groundbreaking products, including the professional-model EOS-1D series and the EOS 5D series, which paved the way for digital SLR video recording. The company has further bolstered the EOS line-up by continuing to introduce new products including accessories, interchangeable lenses and the EOS M series of compact-system cameras. During 2017, Canon introduced the EOS 6D Mark II as part of an impressive line-up of interchangeable-lens camera products3 that supported the company’s achievement of a 15th consecutive year at the top of the global market.

Canon will continue to refine its diverse imaging technologies based on its core optical technology, combining still-image, video and network capabilities to expand and create an even stronger EOS System that meets the needs of increasingly diverse users to promote the spread of photo and video culture. What’s more, thanks to advances in imaging technology, Canon is opening-up new expressive avenues, where texture, three-dimensionality and a sense of realism can be recreated in both still images and videos, to support appealing imaging experiences.

Canon fucked up to the mouse

New PR

In 2017, Canon U.S.A., a leader in digital imaging, was the number one selling Full-Frame Interchangeable Lens Camera (ILC)¹ brand and APS-C ILC² brand in the U.S., according to The NPD Group. Canon has been number one worldwide in these camera segments for the last 14 years, based on a global Canon survey³. February 4th showed that 2018 is off to a great start for Canon, as top sports photographers from across the country gathered in Minnesota to cover the big game between the teams from Philadelphia and New England. An estimated 80 percent4 of the photographers in the stadium used Canon EOS DSLR cameras and EF lenses, and Canon’s iconic white lenses filled the sidelines from the opening kickoff to the final whistle. In addition to the photographers on the sidelines, Canon’s line of HD broadcast lenses were also used extensively to help deliver the game to nearly 110 million television viewers.

“Canon understands there are many equipment options for photographers and we are honored to be the primary choice for both the pros capturing the nail-biting moments of the big game and for people capturing the important moments of their lives,” said Yuichi Ishizuka, president and COO, Canon U.S.A., Inc. “As an industry leader, we also recognize the important role that service and support plays in keeping our customers satisfied, whether at our award-winning service centers throughout the country or on-site at major global events.”

A full complement of friendly and knowledgeable staff from the Canon Professional Services (CPS) team, a fixture at major sporting events throughout the year, were on site at the stadium for most of the week leading up to game day providing comprehensive equipment maintenance, extensive equipment loans and expert technical support to the major photo agencies and individual professional (or media) photographers covering the game.

For veteran sports photographer and Canon Explorer of Light Peter Read Miller, this was his 40th time covering the big game as a professional, and he was well stocked with Canon cameras and lenses.

“CPS has been a great support to me throughout the years, especially at a game like this where I get real time technical and equipment support. They’ve been instrumental in my success over the years.”,” said Miller. “40 years of shooting the big game is an amazing experience. Photographers are just as competitive as the athletes, and it’s great to know that I can count on Canon equipment and support to help me get the winning shot.”

In 2018, CPS will be proudly attending to professional photographers at over 22 locations, including major sporting, auto racing, Hollywood and political events.

Canon Inc. announced today that the Company has reached two major production milestones — a cumulative total of 90 million interchangeable-lens EOS cameras and 130 million1 EF-series interchangeable lenses. The EOS 5D Mark IV was the 90 millionth EOS Series camera range to be produced, while an EF16-35mm f/2.8L III USM became the Company’s 130 millionth interchangeable lens.

Canon’s EOS system debuted alongside the EF series of interchangeable lenses in March 1987 as the world’s first fully-electronic mount system for film AF SLR cameras. Over the years, both product lines have continued to expand, gaining support among users ranging from first-time users to professionals. Production accelerated in the early 2000’s with the spread of digital SLR cameras. Canon’s interchangeable-lens digital cameras have maintained the No. 1 share of the global market for 14 consecutive years since 2003.2

Since its conception, the EOS series has continued to develop revolutionary technologies under the series concept of “speed and comfort”. Canon has since developed every key device in-house including the CMOS sensors, image processors and interchangeable lenses—employed in the EOS series. Particularly noteworthy are the Company’s EF lenses, which lead the industry in sales and feature such world-first3 innovations such as the Ultrasonic Motor (USM), Image Stabilizer (IS) technology and a multilayered Diffractive Optical (DO) element.

Canon will continue to strengthen and expand the EOS series and EF lens lineups by refining its imaging technologies, by striving to combine optics, stills, video and network technologies. The Company will also continue its pursuit of manufacturing products that are both stylish and reliable.

EOS Series

The EOS series of interchangeable-lens cameras began with the EOS 650 SLR camera, released in March 1987, that not only featured the world’s first electronic lens mounting system, but also fully digitized communication between the camera body and lens to produce a new generation of autofocus technology.

As film cameras boomed, Canon launched several models covering a wide range of user needs, including the EOS-1 in 1989, aimed at professionals, and the EOS 500 in 1993, which achieved a compact, lightweight design and greatly expanded Canon’s user base. Then in 2003, during the early years of the digital camera age, the Company released the groundbreaking EOS 300D Digital, an entry-level digital SLR camera that offered a compact, lightweight body at an affordable price. This move would trigger a massive expansion of the camera market, with Canon claiming the overwhelming lead in market share that same year. With the later release of the EOS-1D Series for professionals and the EOS 5D series, which helped popularize video capture using SLR cameras, Canon has continued to release epoch-making products that have enabled the Company to maintain the No. 1 share of the global interchangeable-lens digital camera market for 14 consecutive years from 2003 to 2016.

EF Lenses

Since the release of the first EF lens, launched alongside the EOS series in 1987, Canon has produced EF lenses featuring world-first technologies such as the EF75-300mm f/4-5.6 IS USM with IS in 1995, the EF400mm f/4 DO IS USM with a DO lens in 2001 and the EF24mm f/1.4L II USM, treated with highly antireflective Subwavelength Structure Coating (SWC) in 2008. In 2015 Canon released the EF11-24mm f/4L USM, the world’s first4 ultra-wide-angle zoom lens to achieve an 11mm focal length.

Today, Canon boasts 93 lenses5 in its rich EF lens lineup that comprises of lenses such as an ultra-wide-angle 8 mm focal length lens, an 800mm focal length super-telephoto lens and EF Cinema Series lenses for video production. With a wide selection of lenses for every purpose including zoom lenses, IS-equipped lenses, fast-aperture lenses, macro lenses and even the TS-E tilt-shift lenses, Canon is well-positioned to meet the needs of various users.

Q2 report