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Canon - cry from the dying beast
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  • Canon Inc. today announces that the company’s interchangeable-lens digital cameras (digital SLR and mirrorless cameras) have maintained the No. 1 share of the global market for 16 consecutive years from 2003 to 2018.

    Canon develops the key imaging system components featured in its EOS series of interchangeable-lens cameras - CMOS image sensors, image processors and interchangeable lenses - under the core concept of ‘Speed, Comfort and High Image Quality’. Incorporating a wide-ranging product lineup - from high-performance flagship models that are highly trusted by professionals, to entry-level models that allow users to enjoy high image quality shooting with easy operation - Canon continues to support the diverse needs of customers.

    In 2003, the dawn of digital SLR cameras, Canon introduced its breakthrough EOS 300D. This groundbreaking camera, which was competitively priced and featured a compact, lightweight design, captured the top share of the global market and set the stage for growth in the digital SLR market. Since that time, Canon has continued to launch a range of groundbreaking products, including the professional-model EOS-1D series and the EOS 5D series, which paved the way for digital SLR video recording.

    In March 2018, Canon launched products such as the EOS M50 mirrorless camera and EOS 2000D DSLR, which allow entry-level users to effortlessly enjoy capturing professional looking images. In striving to further expand its line-up, Canon has once again secured the leading share of the global market in 2018.

    In September 2018, in pursuit of further expanding the boundaries of image capture and new possibilities in visual expression, Canon launched the EOS R mirrorless camera, equipped with a full-frame sensor, as part of the EOS R System, a new imaging system with lenses at its core. What’s more, in February 2019 Canon launched the EOS RP – a small, light and practical full-frame mirrorless camera with impressive image quality - and announced six new RF lenses, currently under development, as part of its plan to expand the EOS R System.

    Canon will continue to refine its diverse imaging technologies based on its core optical technology to expand and create an even stronger EOS System that offers new avenues of image capture to meet the needs of increasingly diverse users and to promote the ever-growing photo and video culture.

    Alessandro Stanzani, Executive Vice President of Canon Imaging Technologies & Communications Group, Europe, Middle East & Africa, commented, “In addition to maintaining the number one share of the global market, Canon has continued to maintain its leadership position in unit and value share of the digital camera market in EMEA. We are continuing to push the boundaries of optical innovation and these results demonstrate the appetite for new technologies and camera systems.”