Large sensor and super high iso is not of prime importance for these camera's to work. But flawless video in 1080p is. Thinking of video without moiré, aliassing, no rolling shutter. That would be something to have. That is a great selling point. In effect a camcorder in small photo camera format, but with higher picture quality because of sensor size (most camcorders only have 1/3 inch chips). If Nikon V1 were offering that, it would be something.

I like the idea of slow mo and high speed shooting.

But it is quite a small thing compared to a large sensor, high image quality, high ISO performance, 1080/24p, fast prime lenses and high bitrates. Shame the Nikon 1 cameras have done of these things!

Yes they are not targeting them at us of course...

I just don't think the people they are targeting it at will buy it. Not unless they are really really stupid.

@John_Farragut I totally agree, the hipsters and girlfriends of this would do not need another ugly plastic low end mirrorless, I think girls will stick to compacts with long zooms (they like that, size matters!) and hipsters would rather go for the X100 or a LOMO medium format or something weird from eBay.

The problem with targeting to the hipster market is, what problems does these Nikon J1 and V1 solve? Most hipsters are satisfied with their iPhones and compact camera's, or not? Lugging around a lump of a camera? Do hipsters do that? But my father did. He documented our life. He shot 8mm or super8, then video8, etc. That's what needs addressing, and should be the focus of these cams. To families who want to document their lives in photo and video in high quality, not just hipsters having fun. They have iPhones for that. The target of mirrorless also becomes more and more the video side than the photo. They will replace camcorders. That's also the problem the Nikon J1 V1 seems to solve. Getting great video in small package, better than camcorder can. Are people still interested in documenting their lives instead of playing around with filming goofy clips to put on the internet? I think so. Ads should target that.

Promo video, looks awful

Exactly @EOSHD, my parents took a Canon A1200 to Europe on their vacation and it took great 720p 24fps video at around 21 mbs, and the still pics looked fantastic and it costs $100.

And no 24p...WHY, in this this day and age are they not putting 24p on EVERY camera they sell? I will not even look at a cam that doesn't do 24p. This is why Canon gets all the sales now. Even that's frustrating though....can you imagine just the hardware of the 5dmkII, in a body capable of recording raw via removable SSD. How much would that cost? The same or less than the AF100 or Sony FS100. Canon would officially own all video at that point, yet they haven't done it.

Panasonic is just as bad. They released a crippled GH1 and a slightly better GH2, but even that doesn't live up to it's capabilities. Like I said, I'm tired of waiting for guys like Vitality to make flawed products worth buying.

Who is the Nikon 1 aimed at? Me, or my girlfriend? Both? Is it aimed at people who impulse buy $200 compacts when they shop for rom com BluRays or is it a serious purchase? I have a feeling Nikon think girls will change their mind about getting a pink compact and get the $600 Pink J1 instead but it ain't gonna happen. The interchangeable lens format is awkward and big zooms are still very bulky and not pocketable. Compacts sell well because they are overdosed with megapixels and long zooms yet you can fit them in a pocket. The iPhone is popular because it is small, everyone has one anyway and it uploads direct to Facebook. The Nikon J1 won't be popular because it is far more than the average consumer needs and not good enough for the enthusiast in terms of specs. It aims at some kind of weird middle ground that doesn't exist yet. And high speed video modes didn't do much for the Casio F1's sales either!

I do believe there is reason Super 16 (okay slightly larger, closer to 1 inch) was choosen and not arbitrary sensor size. The future will tell. Nikon may expand their business to video specific camera's in this 16mm format. But is a Super 16 sized CMOS chip for video up to the task to deliver high quality HD video? Time will tell. Still, choosing Super 16 as the "third" format in their range of interchangeable besides APSC and full frame is wise, because it is already existing lens format. That is, if these camera's can adapt to C-Mount 16mm lenses and flange distance is short enough.

>there u go. victoria secret pink color!!!

Proper camera must always have pink colour. :-)

>can do a full scan 60 times a second is interesting

And can do this for 0.5-1 sec? :-)
Just wait, chips and sensors are not up to the task yet (I mean full resolution conversion and downsizing).
But Nikon made very wise choice, because his advantage will be very clear with next generations.
Size and frequency potential are very related things, so small sensor is big advantage here.

there u go. victoria secret pink color!!! nikon j1... girl magnet!!!! we just need a white label "JUICY".

... Especially if VK takes an interest (& I think he does)
Nikon could triple sales if word got out that he had a V1
hack.
Someone send him a preview sample.

He'd be the DD Duncan (Korean war photographer) of his generation.
....Duncan is the one who put Nikon on the map the first time.

@danyyyel,

I just don't understand Nikon, D.O.F probably goes to hell in a hand basket with a 2.7X cropped sensored camera.