Nothing kills me more than a short or indie film that takes forever to get to the good stuff. For a no name film, you've got 5 minutes tops or I'm clicking off. For a internet short, 30 seconds. Front load the action or drama or comedy, then build up to the meat of the story when people are interested in seeing what happens next.

@Vitaliy_Kiselev I agree with you that most people don't realize they're competing with all of Hollywood and TV and other media. What I'm saying is, because of that, you need to catch people fast and with good content.

Distributing televisions to a population is one of the most effective forms of birth control. I guess sex falls in the "other leisure activities"... but that's a digression. @CRFilms competing in the attention war is not exactly a solution since it was the escalation of the attention war that got us into this situation in the first place. But looking at these numbers I'd almost rather be an indie filmmaker than a book or magazine publisher.

This chart says if you're aged 30, you have 240 shots at success, based on 3 month projects. Most feature films take years, so time is running out!

http://fundersandfounders.com/how-to-never-give-up-becoming-entrepreneur/