No news here. As it is to be expected that F Mount lenses will be discontinued as everyone transitions over to mirrorless.

Due to the continuing decline in the camera market, mainly due to competition from smartphones, Nikon intends to curtail the production of all camera bodies in Japan by the end of this year. Workers will be transferred to other lines.

As part of structural reforms, the corporation will move production from Japan's Miyagi prefecture to its main plant in Taiwan. “The level of quality of our products will remain unchanged even if they are produced abroad,” a company spokesman said.

In Japan, the company currently only produced the D6, a model designed for professional photographers. The manufacturer intends to save few jobs for the already employed people by transferring them to the assembly lines for some components for cameras, healthcare products and image sensors.

In addition, Nikon plans to close two factories in Yamagata and Fukushima prefectures in northeastern Japan, which is currently making interchangeable lens parts.

Nikon is going down fast, expect new big announcement before 2021 fall. Very big.

The company is temporarily suspending orders for the AF-S NIKKOR 180-400mm f/4E TC1.4 FL ED VR DSLR lens.

In a public notice published on Nikon Japan’s website, the company admits that it will suspend orders of the telephoto lens starting after May 21, 2021 for an indefinite amount of time.

Present situation inside

• Top management and marketing focused all efforts on mirrorless and Z mount
• Total disaster in the DSLR department, especially budget one, due to lack of proper supply, proper marketing and any stimulus
• Massive stopping of F mount lenses coming similar to Canon, this summer it can be up to 50-60 lenses
• FF cameras are selling now at around 30-40% of recent plans and around 20% of one year old plans
• Nikon will continue killing service, leaving only top model service, all else will be mostly destroyed upon arrival (Nikon is very afraid that refurbishing can kill the market) and replaced to similar or same model
• Further people cuts coming
• Top managers now want to rely more into open sponsored infuencers and their more hidden friends, as it is very cheap, up to 50 non camera related top Instagrammers and Youtubers can get top level cameras and will make reviews in coming 4 months.

The oft-repeated BCN+R mirrorless numbers from retailers in Japan basically say this: Sony is in first place, then Canon, Fujifilm, and OM Digital Solutions, with Nikon and Panasonic nowhere to be found since BCN doesn't report out more than the top group. Thus the oft-repeated "Nikon is failing" chant from the disinformation crowd.

No, Nikon is mostly doing something different. (Whether that is wise or not is open to debate.)

BCN's numbers are (1) Japan only; (2) biased towards chain and consumer outlets (think Best Buy/Target in the US); and (3) aren't often reported in those quoting BCN with the actual models being sold also noted. In the current 2021 mirrorless numbers just posted, for instance, four low-cost cameras took up a bit over one-third of the entire chart (Sony A6400, Canon Kisses, Fujifilm X-A5). Nikon does not seem to be targeting the types of outlets that BCN+R tracks, and the only product they have that compares to those most popular Canon, Fujifilm, and Sony models is the lonely Z50 and its two lenses. As I've been writing since, well, forever, no clear commitment to DX means fewer sales and leakage of customers to the other makers. All in the under US$1000 market.

https://www.zsystemuser.com/nikon-z-system-news-and/why-i-dont-put-much-credenc.html

It is sad to look at Nikon sponsored infuencers, even such top level and old style as Tom. He in public looks very distant but always in contact with PR side of Nikon to be able to help them and advise on how to move.

His level constantly dropped last years and in 2020 reached the new absolute low. But he is still above most of the writers.

He was also author of smart anti m43 and especially anti Olympus PR campaign (as at the time it was important by Nikon). It was fun to read his m43 reviews where he smartly slammed m43 with style and humour.

Our camera business is in the red in the current fiscal year (ending March 2021), but it is aiming for a surplus in the next fiscal year (ending March 2010). Since we recorded the equipment of the factory as an impairment loss in the current fiscal year, it seems that the cost amortization burden will be reduced in the next fiscal year and it will be easy to become profitable. It seems that Nikon is making various efforts to streamline its management and strive to be able to generate profits even if sales are low.

Regarding new products for cameras and lenses, new models will be released next year, and it seems that there is a possibility that at least 12 lenses will be released. You can see that from the increase from 18 to 30.”

https://mirrorless-camera.info/market/8337.html

@LongJohnSilver

I really do not remember, some reputable site.

How big structures want to save themselves by rising prices above any reasonable amount.

They just need money (c).

Most fun is that PV had been only place where I posted big warnings in 2011 and 2012 on that turn happened and management of companies will ruin the market. Instead we have all this false guys who declare that it is just smartphones and not their "smart" support and advice that did the damage.

The chart above shows that Nikon saw just 36% of the sales from the previous year.

Nikon is making a new Sony with the same sensor. ;-)

@sammy

Video camera won't allow them to stay in business, even whole segment is tiny compared to photo guys. I am not talking about really good top models.

@hoodlum

Yes, they also even tell that they can exit making cameras.