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Sony A7c - aunt Sonya couldn't make anything good, again
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    • FF body made for vloggers (as advertised), design similar to cheap A6600
    • 24.2Mp old cheap sensor (same as in Panasonic S5, but with enabled Phase Detection sensors)
    • four year old LSI
    • Old tech 2.3Mdots OLED EVF, cheap optics
    • XAVC S 4K modes
      • 3840 x 2160 4:2:0, 8bit, 30p, 100Mbps and 60Mbps
      • 3840 x 2160 4:2:0, 8bit, 25p, 100Mbps and 60Mbps
      • 3840 x 2160 4:2:0, 8bit, 24p, 100Mbps and 60Mbps
    • XAVC S HD
      • 1920 x 1080 4:2:0, 8bit 120p 100Mbps and 60Mbps
      • 1920 x 1080 4:2:0, 8bit 100p 100Mbps and 60Mbps
      • 1920 x 1080 4:2:0, 8bit 60p 50Mbps and 25Mbps
      • 1920 x 1080 4:2:0, 8bit 50p 50Mbps and 25Mbps
      • 1920 x 1080 4:2:0, 8bit 30p 50Mbps and 16Mbps
      • 1920 x 1080 4:2:0, 8bit 25p 50Mbps and 16Mbps
      • 1920 x 1080 4:2:0, 8bit 24p 50Mbps
    • Slow & Quick Motion fps
      • 1fps, 2fps, 4fps, 8fps, 15fps, 30fps, 60fps, 120fps
      • 1fps, 2fps, 3fps, 6fps, 12fps, 25fps, 50fps, 100fps
    • Proxy 720p 9Mbps recording
    • IBIS is present, 5 stops efficiency, significantly cheapened and smaller sensor movement
    • Rear screen is fully articulating 3", but with reduced resolution -921kdots, touch screen.
    • Cheap case construction
    • 10 fps serial shooting
    • Overheating build in, lacks any heatspreader
    • 3.5mm mike port and a headphone jack
    • Ports prone to breaking (planned obsolescence)
      • like HDMI micro connector
    • NP-FZ100 battery
    • Single SDHC slot
    • Wi-Fi (11a/b/g/n/ac) and Bluetooth 4.1 (due to old LSI used)
    • NFC
    • Lacks pop-up flash
    • USB Type-C port
    • 124x71.1x59.7mm
    • 509g with battery (body only 424g)
    • Initial in spring price was planned as $999, but Sony management want profits and it is not much competition now


  • 51 Replies sorted by
  • Specs updated.

    Camera must be most cheaply made Sony camera in last 10 years, savings on everything.

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    Looks like a Panasonic GX85 had sex with an A7III...

    (and no front dial AGAIN, Sony?)

  • @MarcioK

    My present theory about modern cameras design is such.

    They are product of three groups of people:

    1. Young trendy designers that have very bad understanding of usability and photo needs, during various company interviews you can see their drafts that they usually made smoking pot in their basement
    2. Also quite young new generation of engineers who try to copy and paste stuff, as can't make new things due to lack of normal life experience. Almost none of engineers I asked disassembled lot of competitors cameras, top one I saw had been 5 competitor cameras and 9 cameras made by their company, it is very small amount for good design.
    3. Renovated and old management - scared to hell due to constant drop of sales and using typical Disney film tactic - lets throw some old stuff and mix it with proven competitors solutions plus add spice of incompetent firmware writers on outsource from India, last time it did not work, but this time it must!
  • I like the "rangefinder" design - not by any "retro" desire, just because it drags much less attention than DSLR styled cameras. You can use one on the streets and nobody cares - in my last trip I've used a GX85 in a Crane M everywhere and nobody even noticed.

    But this one looks like a POS.

  • Prices

    • 2099 Euro for the body only
    • 2399 Euro for the body with the new pancake zoom kit lens
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    800 x 675 - 71K
    800 x 694 - 67K
    800 x 519 - 44K
    800 x 497 - 35K
  • Sony figured they want to sell more A7III's. So they are releasing this A7c. ;)

  • @Eno

    It is not about this - it is attempt to sell old sensors with old LSI's.

  • Specs updated, it is real horror.

  • @Vitaliy_Kiselev "it is attempt to sell old sensors with old LSI's."

    Of course it's exactly like you've said it but at a similar price tag or a little bit higher (depending from where you buy it), the A7III is no brainier by comparison IMO!

  • Rumors are that EU prices set for A7c reflect that Sony is not interested in EU market much anymore.

    Reason can be also that they have big cuts planned in marketing and service EU departments, so keeping sales low won't make any conflict with local management.

  • PR

    Sony Electronics Inc. announced several additions to an already impressive imaging lineup --- the Alpha 7C full-frame camera (model ILCE-7C), the FE 28-60mm F4-5.6 (model SEL2860) zoom lens and HVL-F28RM flash.

    The Alpha 7C is the world's smallest and lightest[ii] full-frame body with uncompromising performance, featuring advanced AF (autofocus), high-resolution 4K video[iii] capabilities and more. When paired with the world's smallest and lightest[iv] FE 28-60mm F4-5.6 standard zoom lens, this versatile combination delivers an experience unlike any other, maximizing portability and versatility without sacrificing any of the power of full-frame imaging. The HVL-F28RM flash allows users to broaden their photo expressions with outstanding compactness, and an intelligent light intensity control linked to camera face detection[v].

    "We are committed to creating the best tools possible, based on the needs of our customers," said Neal Manowitz, deputy president of Imaging Products and Solutions Americas, Sony Electronics. "The new Alpha 7C camera and FE 28-60mm F4-5.6 zoom lens pack many of our most advanced imaging technologies in a brand new design that is the smallest and lightest full-frame camera and lens system in the world. This opens up a new world of possibilities for creators, giving them the uncompromised power of a full-frame system in the palm of their hand."

    New Alpha 7C: Uncompromised Full-frame Performance in a Compact Design

    The new Alpha 7C combines Sony's full-frame image quality, advanced AF capabilities and versatile video shooting functions in a stunningly light and compact design. The new camera features a 24.2MP (approx. effective) 35mm full-frame back-illuminated Exmor R™ CMOS sensor and BIONZ X™ image processing engine, offering high sensitivity, outstanding resolution, 15-stop[vi] wide dynamic range and high-speed image data processing.

    Measuring only 4.9 inches x 2.8 inches x 2.2 inches (124.0mm x 71.1mm x 59.7mm) and weighing just 18oz (509g)[vii], the Alpha 7C is similar in size and weight to an APS-C camera[viii], with only 1 percent more weight than the Alpha 6600. The Alpha 7C achieves the world's smallest and lightest compact body[ii] through upgraded 5-axis in-body stabilization and shutter units, and the utilization of magnesium alloy monocoque construction, often used in the bodies of cars and aircraft. Even in this compact body, the Alpha 7C features a 5-step[ix] stabilization effect that allows for shooting snaps without a tripod. Moreover, despite the compact body, the high-capacity NP-FZ100 battery provides enough power for long shooting durations and to capture up to an industry-leading[x] 740 images[xi] when using the LCD monitor, or 680 images[xi] when using the viewfinder.

    Outstanding Full-frame Image Quality

    Sony's new Alpha 7C combines high resolution with low noise for excellent image quality at all sensitivities, offering the user stunning image quality for shooting everyday photography and movies such as nature, portraits, sports, street photography and more. Standard ISO extends up to 51,200 and is expandable from ISO 50-204,800[xii] for low-light environment captures with low noise. The Alpha 7C also supports 16-bit processing and 14-bit RAW output[xiii] for natural gradations.

    Advanced Autofocus

    Using AI-driven functions, the Alpha 7C's Real-time Tracking[xiv] maintains accurate focus automatically while the shutter button is half-pressed. In addition, "Tracking On + AF-On" is now assignable to a custom key and can be activated at once while the AF-ON button is pressed. Moreover, the intended subject can be specified just by touching it on the monitor when "Touch Tracking" has been turned ON via the menu and is available for both stills and movies. The Alpha 7C's AF functions also feature Real-time Eye AF for both humans and animals to achieve fast and accurate focus[xvi]. When using Real-time Tracking while "Face/Eye Priority in AF" is ON with a human subject, the subject's eye and face is detected and locked on in real-time with extremely high tracking precision. The Alpha 7C provides wide, fast, reliable AF that locks onto the intended subject instantly without losing focus, thanks to its 693-point focal-plane phase-detection AF system covering approximately 93 percent of the image area, with an additional 425 contrast-detection points to ensure reliable focus, even in busy environments.

    The Alpha 7C also features continuous shooting at up to 10 fps[xvii] with AF/AE (autoexposure) by using a newly developed shutter unit and refined image processing system. It is also possible to shoot continuously at up to 8 fps[xvii] in live view mode, with minimal viewfinder/monitor display lag for easy, stable framing, even with intense subject motion. The Alpha 7C allows up to approximately 223 JPEG (Fine L) images, 115 compressed RAW images, or 45 uncompressed RAW images to be captured in one continuous burst[xviii], and achieves highly accurate and reliable AF precision in light down to EV-4[xix]. These features make it easier to capture fast moving subjects in challenging environments.

    Expanded Video Capabilities

    Full-frame full-pixel readout without the need for pixel binning makes it possible to capture more than twice the amount of data required for 4K video (QFHD: 3840 x 2160)[iii], which is then oversampled to produce high quality 4K footage with exceptional detail and depth. In addition, the Alpha 7C supports HDR (HLG[xxi]) and S-Log/S-Gamut profiles, Slow & Quick motion, high-speed full HD recording at 120 fps[iii] and other advanced video features for additional creative freedom.

    Furthermore, the Alpha 7C features Real-time Eye AF (human) for video shooting. The eye is automatically tracked with high precision and reliability so that the operator can concentrate on the content rather than focus operation. Users can also customize AF Transition Speed in seven settings, and AF Subject Shift Sensitivity in five settings, in their preferences. Touch Tracking functionality is also available for movie shooting.

    The Alpha 7C features a side-opening vari-angle LCD monitor, making it easy to record selfies, overhead shots, low ground-level shots or whatever the user requires. The MOVIE button has been positioned on the top of the camera making it easier to operate while recording in selfie mode. The new Alpha 7C not only records high-quality video, but also high-quality audio. A digital audio interface has been added to the camera's Multi Interface (MI) Shoe, allowing the ECM-B1M Shotgun Microphone or XLR-K3M XLR Adaptor Kit can be connected to input digital audio signals directly to the MI shoe for cleaner, clearer audio recordings. Like other MI shoe accessories, no cables or batteries are required, providing unrestrained freedom for Alpha system moviemaking. Headphone and microphone jacks are also provided to accurately monitor recorded sound, and metadata attached to movie footage shot vertically on the camera allows the footage after transfer to the smartphone or similar device, to also be replayed and edited in the vertical position.

    Designed for Reliable Operation

    The Alpha 7C is designed with the user in mind. The touch panel LCD monitor is a large touch-sensitive 3.0 type with approximately 921 thousand dots, providing optimal visibility even in bright outdoor conditions, and supporting touch focus, tracking and shutter operations. The Alpha 7C also features a high-quality view mode for finer, more natural detail in addition to a 2.35 megadot (approx.) XGA OLED Tru-Finder™ EVF. The Alpha 7C offers functions that simplify operation during and after shooting, such as Fn button customizations and more. It is also dust and moisture resistant[xxii] to support shooting needs in challenging environments.

    To simplify workflow needs, Wi-Fi compatible wireless-communication functions allows images and movies to be directly transferred[xxiii] to a smartphone or tablet for convenient sharing, viewing or saving. In addition to the conventional 2.4GHz band, support for the 11ac standard allows transfer via 5GHz band (IEEE 802.11a/b/g/n/ac)[xxiv] so that users can select that stable and high-speed transfer with low interference. A USB Type-C® connector that supports SuperSpeed USB 5Gbps (USB 3.2) is also provided, allowing fast transfer of images during PC remote shooting and power supply from external mobile batteries.

  • Worst possible ports and card location


    Comes from order to maximally cheapen the construction.

    745 x 563 - 47K
  • Andrew and obvious facts (note that Andrew is part of the team if camera is provided for him :-) ):

    We have a camera press completely under the spell of the manufacturers in a little club. Camera news is the third marketing department after outsourced PR teams and in-house marketing teams. Their over-reliance on being first. Unable to strike out with their own personalities or opinions, and mostly staffed in my opinion by people with insipid personalities and conformist opinions to begin with! Being first means maintaining PR relations for a drip feed of early camera review units, so is it any wonder so many bland pleasantries are exchanged over such mediocre products?

    And next goes big fun, as PV stated this in 2011 and 2012, during time all pros prized management and how they destroy their own compacts (no, they did not go away by themselfs):

    But the other obstacle could be fatal to the entire industry – the fixed costs crisis heading to the camera industry. With fewer and fewer unit sales, the profit margin has to increase on each camera and that means higher prices, for arguably less quality. Otherwise enormous organisational costs, R&D and manufacturing costs can no longer be covered.

    and end is staggeringly strupid

    Please reward the manufacturers who are trying to be different and their attempt to diversify market demand for cameras and lenses.

    No, you should not reward any of them and must help them all go to grave as none of them want to implement proper approach to design, open testing and so on. Engineers and all other parts must stage to form new organizations completely different to present. As current firms just can't do anything, they are greedy capitalists who do not care about your core requests and core problems.

  • Body metal parts


    Sensor assembly


    Shutter assembly


    795 x 590 - 49K
    740 x 600 - 57K
    799 x 595 - 66K