why "shit"? it looks like proper next-gen to me. "half-proprietary"? that sounds like an improvement for Sony. When did they use an unencumbered codec?
Considering word "shitty" - it is my personal remark, as I hate Sony approach.
As for half-proprietary - it is also short way to say that all they do last years is messing with standards instead of using them properly.
Looking at the last year it seems like we can soon have 7-10 proprietary custom raw formats. Real shit.
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