Hmm... while most of the videos above show strongly visible changes being applied I wonder about the obsession behind the last one, where I see tiny hairs being removed, with an overall insignificant effect.

However, these "fashion"-photo editors are already half way from taking a photo to painting a picture... so I wonder how long they will continue to start from an actual photo... technology should be there to start from a 100% artificial computer rendering, avoiding all the hassle with real-live models bitching around and throwing a hissy fit at the set ;-)

MEH! Humans have been into altering their appearance like forever. Just look at any ancient civilization that is still to this day preserved in cultural performances on every continent and you can see that we just like to enhance ourselves and are very much into surreal expositions of the human form. This is just an electronic expression of those old habits.

More like imagination, lighting and make-up would't you say @Vitaliy_Kiselev?

@Vitaliy I'm actually more shocked about that watch TL. The guy works with a Phase One and Mamiya Leaf and still "has" to do all of this... which in some aspects is wrong, talking about reflections, light angles and that technical stuff. Nothing's for real

PS
it feels a bit like porno of products

Lady in the first 6 seconds? I would :).....All the other make-up junk and air-brushing? Still would :D

Shame that some ladies feel that they need to look like the end product in this video, when they've already got it.

yeah, saw it in the news - pretty crazy