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Toshiba Exceria Pro SDHC cards, 240MB/s write speed
  • Vitaliy_KiselevVitaliy_Kiselev

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    TOKYO—Toshiba Corporation (TOKYO: 6502) today announced that it will launch a new series of SD memory cards offering the world's fastest data write speed. The latest edition to its line-up of EXCERIA memory cards designed to offer users of high-end digital cameras an excellent experience, the EXCERIA PROTM1 and EXCERIATM1 cards will be launched in major markets worldwide, starting with Japan in October.

    EXCERIA cards compliant with UHS-II will be available in two series. The EXCERIA PRO series will offer photographers a data write speed of 240MB/sec2 the world's fastest3, while the EXCERIA series will write at 120MB/sec. They will allow digital camera users to shoot still images continuously at high speed.

    The cards are the first in the EXCERIA line-up to integrate a newly developed controller compliant with UHS-II4 the ultra high speed serial bus interface defined in SD Memory Card Standard Ver. 4.10, and they achieve significantly higher data transfer speeds than earlier UHS-I compliant cards5.

    While digital cameras have made huge strides in image quality and versatility, users have long wanted to see improvements in data transfer rates and write times, so as to be able to takes bursts of photographs in quick succession. This demand has grown increasingly strong as high performance digital single-lens reflex cameras and mirrorless interchangeable-lens cameras have gained popularity and moved into the mainstream. Further advances in higher resolution image recording (including 4K2K video), will also fuel demand for transfers of data-rich images at high speed.

    Looking to the future, Toshiba, a world leader in the NAND flash memory business, will continue to meet market demands by enhancing its line-up of UHS-II compliant SD memory cards.

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    Via: http://www.toshiba.co.jp/about/press/2013_07/pr1601.htm

  • 12 Replies sorted by
  • MarcioKMarcioK

    There is a camera with an SD card interface fast enough to use the full speed of this card?

  • Brian202020Brian202020

    Maybe the BMPCC, but that probably only has a UHS-I controller. Regardless, cameras with UHS-II conrtollers will be out soon no doubt.

  • Vitaliy_KiselevVitaliy_Kiselev

    Maybe the BMPCC, but that probably only has a UHS-I controller. Regardless, cameras with UHS-II conrtollers will be out soon no doubt.

    In fact, it is very bad news for BM, very bad.

  • balazerbalazer

    What's bad about this?

    UHS-II cards are backwards compatible with UHS-I hosts. These new high speed cards should work in the BMPCC, assuming the cards support high write speeds over the UHS-I interface. The BMPCC will do raw over UHS-I.

    UHS-II could prove useful in a future camera with higher resolution or a higher frame rate.

    UHS-II isn't just a different type of controller. It's a new physical and electrical interface with more contacts. https://www.sdcard.org/developers/overview/bus_speed/

    UHS-I UHS-II

  • Vitaliy_KiselevVitaliy_Kiselev

    @balazer

    You got me wrong.

    All I mean is that niche BM is using now is very fragile and high speed SD cards paired with suitable interface in mass cameras can make it just tiny.

  • danyyyeldanyyyel

    What you are saying is that tomorrow mass market dslr will be shooting raw video as the 5dmark3. But I think that they will still have some room to manoeuvre.

  • Vitaliy_KiselevVitaliy_Kiselev

    But I think that they will still have some room to manoeuvre.

    It is just pure business logic. Of course they can make some adjustments and new models, but as niche will become very small it'll be very hard to make.

  • neokooneokoo

    I suspect that in near future nothing will really threaten BMPCC at same price point, unless the usual suspects suddenly dare to put pro features into enthusiast cams and eat into their own pro divisions' business.

    The higher priced BM models might have some new competition though.

  • AthirilAthiril

    That's insane! And potentially good news for 1080p raw for Magic Lantern for SD based cameras.

  • Vitaliy_KiselevVitaliy_Kiselev

    I suspect that in near future nothing will really threaten BMPCC at same price point, unless the usual suspects suddenly dare to put pro features into enthusiast cams and eat into their own pro divisions' business

    Putting raw in consumer cameras no way will eat into pro business much. As main sales of pro business now is ENG cameras and pro cinema cameras.

  • meemee

    I will be checking akihabara this month to see if they have any early or pre official release batches selling for cheap(ish). It happens sometimes here (fingers crossed).

  • Vitaliy_KiselevVitaliy_Kiselev

    Another update

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    PR

    Toshiba Announces Availability of New EXCERIA PROTM SD Memory Cards for 4K Video Applications

    New UHS-II cards provide UHS Speed Class 3 (U3) support in a wide range of capacities

    Toshiba Electronics Europe has refreshed its EXCERIA PROTM range of high-end SD memory cards designed for photographers that demand the ultimate in speed and performance from their equipment. Now available in Europe in capacities ranging from 16GB to 128GB, the new UHS-II compliant cards deliver some of the highest read / write speeds of any SD cards on the market.

    EXCERIA PRO SD memory cards allow professional photographers to maximize the potential of their UHS-II-enabled high performance cameras. The 64GB, 32GB and 16GB EXCERIA PRO SD memory cards achieve maximum read speeds of 260 MB/s and maximum write speeds of 240 MB/s. The 128GB card supports maximum read speeds of 260 MB/s and maximum write speeds of 150 MB/s.

    Digital cameras have made huge strides forwards in image quality and versatility, and cameras now enable high resolution burst photography and 4K video. The new cards enable camera buffer memory to be released quicker and enhance high speed shooting performance.

    Compatible with SDA version 4.20 the new EXCERIA PRO cards support the UHS-II interface and UHS Speed Class 3 (U3). U3 cards guarantee minimum read and write data transfer speeds of 30MB/s – three times the minimum data transfer speeds guaranteed by cards supporting the UHS-I standard.

    When used with a high speed SD card reader on a USB3.0 hub, the SD cards can transfer 1,000 photographs to a PC in just 16.8 seconds[3] – one third of the 52.5 seconds that Toshiba’s UHS-I SD card would need to transfer the same data.

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