The majority of Russians (80%) are ready to quit their jobs to start working as bloggers. This follows from the results of a study of the platform for working with bloggers Perfluence and the analytical agency Research Me, which TASS got acquainted with.

“Among Russians who have never blogged professionally - 80% expressed a desire to quit their main job to become a blogger. More than half of them are Russians from 16 to 24 years old, two thirds of whom are women (73%). Of the Russians surveyed, more than 30% saw the prospect of other professions as a prospect for the blogging profession - respondents over 45 years old. More than half of them (55%) were men, "the study says.

In addition, more than 80% of those surveyed who have never blogged are ready to undergo additional training in order to professionally make money on it. 50% of respondents believe that they lack knowledge of trends in the social media market for blogging, 44% said they do not know how to create content, 40% said they lack copywriting skills, 35% of Russians reported a lack of discipline for blogging.

According to the survey, 39% of the respondents would like to earn at least 100 thousand rubles a month by blogging, 26% - 200 thousand rubles, 25% - from 500 thousand to 1 million rubles. 10% believe that it is enough to earn 50 thousand rubles on a blog. Among the surveyed Russians who are professionally engaged in blogging, 35% are in the age group from 25 to 34 years old, 25% - from 35 to 44 years old - 25%, 16% - young people under 24 years old.

Among those who are already professionally blogging, 70% combine this occupation with their main job, while for 30% it is a source of income. 22% of those who combine blogging with their main job are employed in trade, 11% in transport, 10% have their own business, another 10% work in the service sector, 9% work in government agencies, 3% in medicine and another 3% - in the IT sector. Of these, 28% were against combining blogging with their main job and would like to completely switch to the development of personal social networks. While 72% of respondents are not ready for such changes.

Moscow (26%), Yekaterinburg (9%) and St. Petersburg (6%) entered the top 3 cities with the largest number of bloggers.