Apple has increased the amount of data stored in Google's "clouds" - the needs of the tech giant are growing rapidly, and its own server infrastructure can no longer cope with new challenges.

Apple intended to spend $ 300 million on Google cloud servers in 2021, a 50% increase over last year. It is known that only last November, Apple increased the amount of data stored by Google by 470 petabytes - the total amount was 8 exabytes.

At the same time, Apple is the absolute leader in terms of memory requirements. The 470 petabytes added by the company in November - almost the same as Google's second largest client, TikTok owner ByteDance. Apple has struck a very good deal. Based on calculations using a calculator on one of Google's sites, storing 8 exabytes should cost $218 million per month. Apple pays only $300 million a year for this amount of data.

It is not yet known when exactly Apple's demand for Google cloud services grew so noticeably. Apparently, it is more profitable for a company to "rent" memory than to build data centers on its own, or Apple simply does not have time to do this, not coping with the avalanche of new data.

The third in the "ranking" of Google customers is Spotify with 460 petabytes, followed by Twitter (315 petabytes) and Snapchat (275 petabytes).

Apple stores its information not only on Google servers, but also on Amazon. The data is encrypted by the "apple" company, so the partner providers do not have access to them.

It is big reason why they do it, as all companies are tightly interconnected and provide info and patents to each other as well as share most profitable sectors, like government and military.