Residents of the United States began to massively abandon beef due to fears of harming the climate. Producers and public catering have already felt the consequences of the "war" of the population with meat.

The tendency to abandon beef in the diet is becoming large-scale, since the damage to the environment from its consumption is compared by Americans to the harm from the use of coal. According to ecologists, it is the breeding of cows that has a destructive effect on the climate. Livestock emit a huge amount of greenhouse gas during their life due to the peculiarities of the digestive system. According to the United Nations (UN), 14.5 percent of the world's greenhouse gas emissions from human activities come from livestock, and two-thirds of this amount comes from cattle.

According to a 2020 poll by research firm Datassentia, 70 percent of the US population thinks it's time to cut back on meat, with 58 percent already opting for fruits, vegetables and whole grains. US colleges are also rejecting beef dishes. Harvard, Stanford and the University of Kansas have joined the Healthy and Sustainable Food Transition Special Program.

American farmers were the first to feel the shock of the "protein war". Investors have started to invest more in artificial meat startups. Because of this, meat restaurants have to either close their business or completely change the menu.

According to the Kearney study, by 2025, global meat sales will also begin to fall significantly, and by 2040, beef substitutes will take away 33 percent of the total product market. Experts have also documented the rejection of beef by millions of people in all countries. Its share in total production decreased by 19 percent from 1961 to 2018.

We need severe repressions, with lifetime sentences for scientists, presstitutes who are involved.