Rumors from inside Apple and from large Youtube channels and sites tell us very interesting story.
All 100% big channels I talked with told that their marketing partners (or even channel directly) had been approached by Apple guys.
Apple offers this year free gear as well as review guides and direct integrated product placement. This is not common for Apple before 2020.
Main items are iPhone 12 lineup and M1 notebooks. For small channels it is usually their marketing partners who offer new Apple products for temporary lease this year.
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