Nikon South Africa is promising changes after sparking controversy with its latest roster of influencers. In a country in which over 75% of the population is Black and less than 9% is white, the group of new South Africans representing the brand featured just one Black photographer.

Nikon South Africa released a video introducing its new influencers to promote the Nikon Z50 mirrorless camera in the country. The video was a teaser for a new campaign to share the influencers’ adventures and moments, and it prominently highlighted a series of white photographers on the roster. The only Black influencer, Austin Malema, appeared in the video mostly to say his name.

Actually posts with demand to add more black influencers are open racism. If white guys that are selected are better in their skill and even if it is no black inflencer at all - it is fair. And same in reverse, if in almost only white country you have only black influencers because they do better stuff and better communicate - it is also fair.

You need to provide real life improvement for black people, get them access to photo tools from the small age and so on - to have them be fairy represented among the top performance professionals. And it is hard hing to do and requires change in social system. But crowd frequently wants to perform surgery via ass hole. Much simpler is to just demant certain percentage to be added by force. But it is open shitty racism, quite opposite to the real goal of black people.