Tile is a software and hardware company that helps people find lost or misplaced items. In particular, Tile sells devices that attach to items like your keys, wallet or purse and also embeds its finding software into 3rd party products. All Tile-enabled devices are compatible with the Tile app, which provides a simple user interface enabling customers to find their items.

Tile has over one hundred employees in the United States and over one hundred and eighty patent assets. In all, we help our customers find over 5 million items every day.

Much of our success can be attributed to our ability to work collaboratively with a diverse group of partner companies. Tile has partnered with some of the biggest technology companies in the world to integrate our software into their own products—including Bose, Hewlett-Packard, Google, Amazon and, importantly, Apple. However, beginning early last year, our partnership with Apple took an ominous turn.

Tile enjoyed a productive and mutually beneficial partnership with Apple for years. Our app is available on the Apple App Store and Apple began selling Tile devices in its retail stores in 2015. In 2018, Tile sent an engineer and a designer to Apple’s headquarters to help develop a feature where Siri could help consumers find their Tiles with their voices. That feature was showcased on stage at Apple’s biggest annual event, its Worldwide Developers Conference (WWDC).

In April of 2019, however, reports started surfacing that Apple was launching a competitive “Tile-like” hardware product and was enhancing its “Find My iPhone” app into something more resembling our service.

In June of 2019, Apple informed us that they would no longer be carrying our products in their stores. Apple has since hired the Tile engineer we sent to help them develop the Tile/Siri integration featured at WWDC.

https://docs.house.gov/meetings/JU/JU05/20200117/110386/HHRG-116-JU05-Wstate-DaruK-20200117.pdf

And it not single case, huge number of same behavior examples.