The percentage of TV households that still subscribe to some form of pay-TV (cable, satellite, telco, or internet delivered) has declined to 75% nationwide from 87% in 2009. Yet mean spending on pay-TV service among subscribers is now $109.60 per month, an increase of about 6% since 2016.

Other data:

• 60% of pay-TV subscribers have a bundle of services from a provider – compared to 67% in 2014
• 83% of adults ages 45+ have a pay-TV service – compared to 64% of ages 18-44
• 87% of households with three or more TVs have a pay-TV service – compared to 75% with two TVs, and 52% with one TV
• 47% of all TV sets in use have a pay-TV providers’ set-top box – marking the first year since 2010 that set-tops have been connected to less than half of all TVs
• 27% of TV households have an over-the-air TV antenna – including 53% among pay-TV non-subscribers
• 54% of TV households have both a pay-TV service and an SVOD service, 21% only have a pay-TV service, 20% only have an SVOD service, and about 5% have neither pay-TV nor SVOD