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Nikon executives started to consume heavy drugs
  • From interview with Nikon Executive Officer Gokyu ShinYoshimi:

    • Nikon's sales for the 2019 fiscal year fell 22% for the interchangeable-lens camera and 18% for lenses compared to the previous year, But future is bright.
    • Nikon wants to increase the development speed of new products and shorten the lead time to put out new products (Z-mount). Yet doing exactly opposite.
    • "Smaller and lighter" is the future trend. But Nikon will stop making smaller cameras.
    • Nikon's future plan: to fully develop the Z system. But it is responsible for most sales fall and lenses sell horribly.

    Via https://newswitch.jp/p/19298

  • 3 Replies sorted by
  • Possibly a serious outbreak of UMSpD or Upper Management Schizopublicity Disorder, where things are so bad you start to speak with opposing logic to convince yourself and the world its not happening.

  • New product

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    Parents and children around the “Tanken Camera” exhibited by Nikon at the Maker Faire Tokyo 2019, a manufacturing festival that can be enjoyed by adults and children, held at Tokyo Big Sight on August 3rd and 4th It was crowded. “I haven't decided to commercialize it, but I tried to make a prototype of what this camera is like,” says Teppei Okuyama of the Nikon design center Life Imaging Lab.

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  • And they pay managers like this? :)