Gigabyte Technology is reportedly planning to cut its sales and marketing expenses for 2019 and will axe 5-10% of its personnel in the first half of 2019, according to some market watchers.

As demand for graphics card is expected to experience a sharp decline and motherboard sales will stay weak in 2019, most motherboard/graphics card players are likely to see shrinking revenues from the segments in the year. To minimize the impact, Asustek Computer, Micro-Star International (MSI) and Gigabyte have all tightened up control of their expenses.

Gigabyte shipped around 2.2 million motherboards in the fourth quarter of 2018, with its 2018 motherboard shipments reaching 11.45 million units, down from 2017's 12.6 million and 2016's 16 million. For 2019, Gigabyte is expected to focus on maintaining its volumes at above 10 million units.

And it is all same focus on "gamers only", adding RGB to everything and hiking prices.