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Story of Idiots: Canon effective management, another 50% sales drop planned
  • Vitaliy_KiselevVitaliy_Kiselev
    1. Canon will shift the camera business’s focus to corporate customers
    2. The market for digital cameras could shrink to about half in the next two years.
    3. For our company cameras have declined at around 10% a year (sales volume) in the past few years (combined with single lens reflex and mirrorless) The world market for interchangeable lens cameras is around 10 million, but decreased
    4. Mirrorless products are growing, but only as replacement of DSLRs, it is not adding to the market as a whole
    5. People usually shoot with smartphones. The digital camera market will keep falling for about 2 years, but professional and high amateur (advanced) amateurs use about 5 to 6 million units. Finally around this numbers we will hit the bottom.

    https://www.nikkei.com/article/DGKKZO40439650U9A120C1TJ3000/

    I think all is perfect here.

    As soon as instead of development and innovation you start approach cameras as selling boxes business you will get this.

  • 3 Replies sorted by
  • EspenBEspenB

    A further sales decline of 4-5 million interchangeable lens cameras in the next two years will have a big impact. Manufacturers currently striving to get a market share will not make it much longer.

  • Vitaliy_KiselevVitaliy_Kiselev

    @EspenB

    If not Japanese business structure and ethics we already had 2, may be 3 tops, camera manufacturers.

  • Vitaliy_KiselevVitaliy_Kiselev

    And this is symbolic

    Canon U.S.A. Inc., a leader in digital imaging solutions, returns as a Sustaining Sponsor to the 2019 Sundance Film Festival (January 24 – February 3) in Park City, Salt Lake City, and Sundance, Utah. Canon will celebrate filmmakers with programming at the Canon Creative Studio, located at 592 Main Street.

    At least 61 of the 241 films and projects that will screen as part of this year’s slate – over 25% percent — are shot using Canon equipment. Festival projects filmed using Canon cinema cameras include Paddleton, Tigerland, This Is Personal, Ask Dr. Ruth, Raise Hell: The Life and Times of Molly Ivins, American Factory, Hail Satan?, Lorena, The Great Hack and others.

    “The Sundance Film Festival is home to bold filmmaking, driven by filmmakers who push the boundaries of technology to better the art form,” said Kazuto Ogawa, president and COO, Canon U.S.A. “We take great pride in celebrating the incredible talent behind the lens, and leave Park City every year inspired and honored that so many select our products when forging new expressions in visual storytelling.”

    Canon will host Sundance Film Festival attendees for hands-on, interactive displays of Canon equipment, panel discussions curated by American Cinematographer, and refreshments at the Canon Creative Studio (592 Main St; Open Friday, January 25th – Monday, January 28th, from 11am-7pm). Inside the studio, guests can touch-and-try the latest Canon gear, including the EOS C700 FF cinema camera, CN-E 20mm lens, and the new EOS R, which is Canon’s first full-frame mirrorless camera. Also on hand will be the EOS C200 Cinema Camera, which features Canon’s innovative Cinema RAW Light 4K technology as well as Canon’s CINE-SERVO, COMPACT-SERVO, EF and RF lenses.

    Guests can have their headshots taken by professional photographer Michael Ori, who will be shooting with the EOS R. Canon will provide guests with an 8” x 10” copy of their portrait, printed on-site with the Canon imagePROGRAF PRO-1000 Professional Inkjet Printer. All portraits will be available online at orimedia.com/sundance after February 15, 2019.

    On Sunday, January 27th, Canon will toast creativity behind the lens at the seventh annual invite-only Raise Your Glass with Canon cocktail party.

    The Canon Creative Studio will feature three nights of Magic Hours, co-hosted by the AFI Conservatory (January 25th), Francis Ford Coppola Winery (January 26th), and Adorama (January 28th). Each event presents opportunities to network with companies and organizations that share Canon’s mission to support filmmaking.

    Canon will also continue its partnership with American Cinematographer, the world’s leading publication dedicated to motion imaging and the art and craft of professional cinematography. The monthly international journal published by the American Society of Cinematographers marks its centennial this year and Canon will honor its history and industry expertise with several on the ground partnerships. The magazine’s editors will be on-site at the festival and several of its contributors will moderate a series of six in-depth panel discussions at the Canon Creative Studio. The panels will be streamed through Facebook Live via American Cinematographer’s page, allowing viewers the opportunity to engage with the panelists. American Cinematographer’s website, ascmag.com, will also feature a series of online interviews with Sundance cinematographers, along with additional articles exploring cinematography trends at the festival, all sponsored by Canon.

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