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Warning to camera companies - your strategy does not work!
  • Apple's strategy to lose market share but raise average selling prices - as the world heads into a recession - was idiotic.

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    Apple shares dropped 9.3% during premarket trading to $143.25, their lowest level since July 2017. The stock is now down 37% from its all time high of $232.07 hit on October 3, and the rate of descent now approaching that of cryptocurrencies.

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  • Considering camera companies - as dealers are extremely skeptic and even talk about Olympus full closure or buyout while companies representatives keep their smiles and push premium bodies - it is abnormal.

  • Samsung

    The firm was forecast to post a 7.2 trillion won ($6.4 billion) operating profit for the January-March period, according to Refinitiv SmartEstimate, more than 50 percent below the 15.6 trillion won recorded in the same period a year ago.

    Its sales were expected to fall to 53.7 trillion won from 60.6 trillion won a year ago.

  • Camera companies themselves

    In February 2019 Japanese camera companies did ship 35% less cameras compared to February 2018. This is much worse than I would have expected. If that trend continues expect some companies to complete drop out of the camera business!

    This is worrisome if you consider Nikon and Canon just launched their new systems and you would have expected to see some meaningful sales.

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