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Back on L mount thing - it was planned to be only Panasonic-Leica alliance
  • Vitaliy_KiselevVitaliy_Kiselev

    Note the alliance logo

    image

    and now look at the L mount logo present in all videos

    image

    It is some small talks that no alliance existed at all very short prior Photokina.

    Panasonic had been rushing to make mockups since around April-May as they got proper intel where things are going.

    They used Leica mount only to save time to make mockups and test some things, actually. No any deep decisions behind it.

    Original plan had been to announce P-L alliance. Marketing ploy, as it was not an alliance at all actually.
    Besides mount (made by Panasonic engineers before) Leica won't contribute anything to the real mass market system products at all.

    Sigma joined in very last moments as their management saw great opportunity to sell same Art lenses with around 30-40% higher prices compared to E mount.

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  • 4 Replies sorted by
  • Vitaliy_KiselevVitaliy_Kiselev

    Leica CEO

    There are yet no plans to extend the partnership yet (with Sigma).

    Yes, other Lens manufacturers can use the L-mount specifications to make L-mount lenses

  • fahrenheitfahrenheit

    What I don't get is why someone privy to this type of information would disclose in-house machinations that portrays their own company in such a poor light? They'd have to have a pretty serious grievance surely? Someone who betrays a position of trust like this is an untrustworthy individual, which by itself raises concerns as to their motives.

  • Vitaliy_KiselevVitaliy_Kiselev

    @fahrenheit

    It is not individual, and otherwisem people are very interested in this "alliance". Mostly as marketing trick, how it had been performed.

  • Vitaliy_KiselevVitaliy_Kiselev

    Info from Photokina is that in 2019 Sigma will be only converting their Art primes to L mount and will let Panasonic sell their few own zoom lenses for high prices to prevent competition.
    All further zoom releases must be coordinated with Panasonic.
    Panasonic also intend to guard mount against Tamron and other zoom makers.

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