In second-quarter 2018, 24% of homes owned a smart speaker device, according to the MediaTech Trender (up from 22% in Q1 2018). When breaking down usage during a typical day, people spend more time using their smart speakers on the weekend (average 72 total minutes) than the weekday (average 65 total minutes).
And things are getting worse fast
Of the U.S. homes that have a smart speaker, four out of 10 have more than one device in the household. Furthermore, 62% of smart speaker owners first started using the device within the last six months, with 45% planning to purchase more devices for their home.
But even with futuristic, innovative services available at their fingertips, smart speaker users are still overwhelmingly using their devices to listen to audio; nearly all (90%) say they listen to music on the speaker in a typical week, while 68% listen to news.
About 81% of users report using voice-command searches for real-time information, such as weather and traffic conditions, during a typical week. When looking for factual information, such as answers to trivia or historical facts, 75% of users report turning to their smart speaker in a typical week. Users also enjoy smart speakers for their quirkier, yet cutting-edge features: 68% of them use the device to chat with the voice assistant for fun.
Smart speaker is degrading device whose answers are fully formed by ruling class to suit their need.
More than 100 million devices with Alexa on board have been sold. That’s the all-too-rare actual number that Amazon’s SVP of devices and services, Dave Limp, revealed to me earlier this week.
It is bad.
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