And of course, focus on premium segment
Now in 2021:
Intel was able to recapture 83% of entry level desktop market, which means a drop in AMD's share in it to the level common to end of 2018. In other words, manufacturing problems AMD in 2021 canceled out all the growth that it has achieved in the market of desktop processors with Zen 2 and Zen 3 - mainstream users began to return to the Intel platform simply because of its better availability.
But the reduction in AMD's share in the desktop segment does not correlate in any way with the commercial success of the company. AMD's revenues from the sale of desktop processors continue to grow, this is simply due now not to an increase in shipments, but to a noticeable increase in the prices of sold CPUs. Thus, the average retail price of a single Ryzen processor has increased by more than 80% over the past year. At the same time, Intel does not observe such a bias - in 2021 it increased the supply of desktop processors by about 8%, but the average price of desktop CPUs remained at the level usual for the company.
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