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Gopro: From bad to worse
  • 30 Replies sorted by
  • EspenBEspenB

    Permanent 100 USD price drop on the Hero6 today. Now 400 USD.

    I looks like an disaster in the making. Cash flow is probably catastrophic for the company.

    https://gopro.com/news/gopro-hero6-is-now-399-99

    If you add up the 300 person layoffs and recent price cuts on the hardware the total is not nice for the strugling company.

  • EspenBEspenB

    https://techcrunch.com/2018/01/04/gopro-cuts-200-300-jobs-largely-impacting-its-drone-division/

    "GoPro is in the process of laying off around 200-300 employees this week, TechCrunch has learned from sources close to the company. The hits to the company were largely concentrated in its aerial division, the segment of the company responsible for its Karma drone.

    In a letter to impacted employees GoPro explained these cuts are part of a larger restructuring “to better align our resources with business requirements”.

    TechCrunch has been informed by sources that the company relieved impacted employees of duties today but will keep them on the payroll until February 16, likely planning to hold this news for after CES and perhaps tie it to an upcoming earnings report as in past instances."

    Is this the end of the GoPro Karma drone?

  • EspenBEspenB

    Of course there are several factors: action cam market might be shrinking, competition is growing etc. But the 50% price increase of the Hero6 compared to the Hero5 here in Europe is probably not helping. But apparently this premium pricing is GoPros move into profitability. Or so they belived. All this by switching SOC from Ambarella to an custom design by Socionext. Which is rumored to be cheaper. Never mind the endless complaints about more noise and other issues which seems to prevail even with the latest 1.60 firmware update.

  • halfmachalfmac

    The Yi is quite amazing. I am not surprised by this turn of events for GoPro. Their NAB booth was a lot smaller. They never have been the best bang for the buck.

  • eatstoomuchjameatstoomuchjam

    The Yi 4k+ costs around half the price (with about 95% of the features) of the Hero 6 and is not plagued by random lockups/video corruption - and modern phones have decent 4k video and are waterproof. The Karma drone costs close to the same as the Mavic and is generally seen as being inferior... it's not surprising that GoPro are having some trouble.

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