Nikon Inc. has formally announced the appointment of Bo Kajiwara as the new President of Nikon Inc, the subsidiary of Nikon Corporation for the Americas. Kajiwara transitions from his role as the Senior General Manager, Sales and Marketing for Nikon Europe. During his 29-year tenure with Nikon, Kajiwara has overseen many major product and marketing efforts including the launches of industry changing DSLR cameras, multiple NIKKOR lenses and compact camera options. Previous to his position at Nikon Europe, Kajiwara held the role at Nikon Corp. in Japan of General Manager for the Communications Department, with the responsibility for International Sales Strategy and Communications. Kajiwara is no stranger to the US, having worked in Nikon Inc. from 2004 to 2013, rising to the role of Vice President of Marketing, Planning and Customer Experience from head of the Imaging Division.

“I am very eager to help lead the charge in the Americas; It’s an exciting time in the imaging industry, and as Nikon celebrates our 100th anniversary, the company’s outlook for innovation is positive, which is great news for our customers, partners and retailers,” said Kajiwara. “We just announced Nikon’s most powerful DSLR ever, and the highly acclaimed D850 DSLR is just the start of great things to come. Nikon is leveraging its legacy and experience to create exceptional products and solutions for a wide range of applications.”

In his new position as President and CEO of Nikon Inc., Kajiwara will oversee markets in the Americas, including the United States, Canada, Mexico and Central Latin America, with a concentrated effort on marketing, product development and customer satisfaction. Kajiwara will continue to promote the drive to optimize “focus and efficiency,” which has become a core pillar of Nikon Corp’s. worldwide plan for restructuring to drive profitability.