Vizio has been collecting some fairly personal data. The company’s TVs are able to track what you watch on a second-by-second basis, whether you’re watching cable, playing a Blu-ray, or streaming a movie, according to the FTC.

That data is then paired with demographic details on you. That includes “sex, age, income, marital status, household size, education, home ownership, and household value.” The information is then sold to analytics and ad companies and used to target advertisements to you. This is something Vizio has been excited about: the data service, branded Inscape, was a key piece of the company’s IPO pitch to investors.

And, of course, accidently it become known only after it was sold to Chinese company.