I second @Vitaliy_Kiselev

These (F55 especially) are going to dominate the rental market if other manufacturers are not proactive. If they do what Sony claims they can, they're near perfect, which is tough to beat. The forecasted pricing screams "rental". The houses will love them, as I'm sure they trust Sony's customer support.

come on RED, come back with the huge discounts please!!

http://www.sony.nl/pro/lang/en/nl/article/broadcast-professional-camcorders-pmw-f55-video

@B3Guy

The forecasted pricing screams "rental". The houses will love them, as I'm sure they trust Sony's customer support.

Absolutely. Reliability is a strong selling point.

I kinda like the idea of a separate but close-mating 4K recorder, because you can own the base camera for less, and rent the 4K add-on unit as needed on a per-project basis.

Yeah, it´s the right move IMO. Great to have the same possibility (although wired) with the fs700, too.

Now I just want to see some moving images from this baby!

@Vitaliy_Kiselev

Did you see this page, Sir?

http://www.sony.co.jp/SonyInfo/News/Press/201211/12-165/

@Vitaliy_Kiselev

Thanks for the article on color filters. It was a good read.

US pricing

• PMW-F5 CineAlta 4K Camera $19,400
• PMW-F55 CineAlta 4K Camera $34,900
• AXR-R5 RAW Recorder $6,300
• AXS-512S24 512Gb Memory Card $2,100
• AXS-CR1 card reader $660.00
• DVF -EL100 OLED Viewfinder $5,800
• DVF-F350 3.5” LCD Viewfinder $3,800
• DVF-L700 LCD viewfinder $5,000
• SCL-PK6/F PL mount six lens package $24,600
• SCL-PK3/F PL mount three lens package $13,600

Via: http://community.sony.com/t5/F5-F55/PRICING/td-p/37285

F55, yes! and then what does RED do? (litigate but thats another thread)

I think the F55 is one of the reasons there has been so little activity from Panasonic in the last 18 months. Notice how much the layout of the F5/55 resembles the Panasonic 4K pro "concept" camera they displayed at NAB last year? Panasonic and Sony are huge competitors and the F55 is the target Panasonic broadcast needs to answer.

I don't know - maybe it's just me. But whenever certain 'filmmakers' (I will not mention any names) reviews/compares a Canon with any other camera they almost always try to find some 'positive' about the Canon - even when its clearly over-matched. 'Oh, but it does this well'; "oh, but the Canon is more cinematic" - you can say the same fucking thing about any camera, tablet, mobile phone, etc...

I think I like the S Log's properties better than the C Log's. Still, the price difference is enough to make me like the 1D as much as the F55. That was some of the better footage that I have seen from the 1DC @last_SHIFT 's filmmaker included. It felt more like a better representation of what I would shoot or look for in a side by side or test.