I think it is a bit of a wishful thinking. Every hack gh2 sold could be seen as a lost sale for an AF-100. Since now they have a product " proper large sensor video camera" at this price point they won't be happy at all to have a competitor coming from their own line. For the R&D I am sure that Panasonic engineers could give you a 10 bit 422 camera for $ 2000 if the management wanted. They just want milk the cow, the more they can.

Does anyone else think that Panasonic is one of the few manufacturers that can afford to be truly innovative in for DSLR video since they don't have the same performance demanding pro-market that Canon do? For example I can't see Canon putting video features in their FF DSLRs/lenses that would compromise its performance for photography e.g. 'video optimised lenses' and mirrorless cameras. Panasonic can target consumers who don't mind a more hybrid camera, with video features at a compromise for some photographic ones. Canon have too much of a reputation/reliance on photographic performance for them to be able to make these sacrifices; ultimately this will always come before anything else.

@ danyyyel, I don't think the market works in the way you propose. Sold GH2 don't necessarily translate into less sales of AF100. If you can afford an AF100 or FS100 which are about the same price, chances are you'll get one based on the fact that they are superior devices in a professional setting. People buy those cameras for more than just the image quality. It's also about functionality and flexibility too. There are simply a ton of things that you can do in camera with an AF100 that will save time and money over and over again with each job. AF100 has ND filter, XLR, SDI, function buttons that make changing settings faster, Multiple frame rates, under and overcrank. Also I think that the people who can only afford a GH2 would be less likely to pony up thousands more for an AF100 if the GH2 didn't exist.

I do agree that Vitaliy and everyone involved in the hack are doing Pany a favor in that they don't have to rush a new product to market, cuz the Hack improves the existing camera so much. This means that they can continue to make a bigger profit on the GH2, since they don't have to change anything with their production line. Canon is riding for 2+ years on the 5DmkII technology. Magic Lantern helped them out too cuz Canon sold more T2i's after the hack.

Working with the Japanese after many many years in gaming and TV, convincing them we could service their needs in audio, sadly convinces me you guys are on a development "island" somewhat - it's not that they don't care it's just this model - it is irrelevant in the light of the hordes working on the next model to sell us - it's not a sales ethic even - and I forget the word for it - as told by an old mate cycling thru Tokyo fishing brand new SKis TVs PCs from skips lol while he lived there, but they really do ditch anything not razor edge current - we operate on a different ethic of appreciation methinks

Thats marketing, forget it, and forget everything. Time for new developments is over, everything has to be cheap to get some rich and the rest poor.
I hope next Gen does it better.

Not stirring just go to work every morning and see the offliners/onliners moaning ! I'm just a sound monkey with penchant for Rokkor and Konica lenses lol I personally love the look > 7d 5d but hey I just listen :) This whole DSLR revolution reminds me of the Yamaha DX series appearing when everyone had old analogue synths - took a long while to settle but hey the modern plugins now are damn close to the old clunky Rolands I owned and had to tune constantly...!