@feha

It can also mean big troubles and requirement for Avide to get some money.

Corel is known for not very good parenting. They do not care for original development teams too much. They prefer to save every dollar and move as much as possible to outsource.

I can still remember the time they started to acquire such products. Actually, their Pinnacle Systems department was one floor up from where I work. I never really understood that move by Avid's management.

Now selling those products off is not a good sign, I perceive it just like you.

Looks like bye bye to pinnacle .. perhaps the approach .. buy it .. strip it (they took and amalgamated features of Liquid into the Composer family .. apart from that pinnacle seemed to remain independent) take the technology and sell the remainder off.

At least ProTools is intact! Small fish eaten by a bigger fish, in turn, eaten by a even bigger fish, etc, etc...until it explodes overeating. Over and over again.

More on topic:

Avid are to close the UK Sibelius office, the home of the Sibelius development team, who knows where this leaves the future of Sibelius.

One long term Sibelius team member said “this is heartbreaking, it took us 15 years to build this business and it took Avid 15 months to wreck it.”

Little off topic, but AVID have released a neat video editor app for iPad.

This was sold also :-)

They sold products that were responsible for $91 Million in 2011 proceeds for $17 Million in (net?) proceeds? They must have a very dim view of their position in that business going forward.

Right, I understand the difference between revenue and profit. Still, there's typically a multiplier placed on the present value of an ongoing revenue stream. So they were either making almost no profit on that 91M in revenue or all involved doubted their ability to continue making that kind of revenue, or both.

It's hard to imagine the move will improve sales going forward. With Avid Studio, people could always feel like they were using Avid technology--that was probably a major selling point of the software. Now that will go away.

Avid hasn't done any significant development on any consumer M-Audio or Pinnacle product in years. They have just been sucking out the revenue on existing products, and now are selling the only remaining consumer value, the M-Audio and Pinnacle brand names. In these cases, expect the new owners to rebrand their existing products with these brand names too, to take advantage of their existing dealer channels and additional shelf space at big box and web outlet stores.

Avid? Look what's left. It looks like it's finally getting back to focusing full time on what it does best: Pro news. Pro TV. Pro film. Pro audio. Pro events. Professional networking and workflow. That's where they have always made their real money.

Consumer is a VERY different business than professional media. It appears current Avid management is finally cleaning up the big mess left by previous management teams who made really terrible acquisitions which almost put Avid out of business. To many full time media professionals, they see this as hope that Avid may just survive.

Just as Apple is ducking out of pro to focus on consumer, it appears Avid is ducking out of consumer to refocus on pros.