No such thing as Konova lights exist.

They are some rebranded lights. Check ebay and opther manufacturers. Normally it'll be cheaper.

@rockroadpix - Like you, I would love to find a cheaper option for the Briese lights, but I don't think anything exists. These seem a bit different, as Briese let you focus a beam by shifting the globe within a parabolic umbrella. The throw of these is probably soft and somewhat focused, but maybe not distributed as well, and also not adjustable. Maybe check out a Photoflex Starlite umbrella?

I went ahead and got the Fancier version of the same light. It produces a very nice light- Good for a soft key with the soft box on or a ring light that is adjustable. I gotta say that I am really pleased and all for <$500!

My only issue is that the reflector part of the soft box is really weak. I ripped it slightly when I was putting it on for the first time. It's made of some cheap plastic/vinyl material. Gaff tape mended it, but I may have a more durable new one made by a seamstress or tailor. Here's the family pooch. I'll post some more screen grabs when I'm able to get some skin in front of it.

FYI http://konovaphoto.com