Analyst Vivek Arya notes that 50% of Nvidia (NVDA) gamers are using a GPU that is more than five years old, while 70% of them don't have key ray-tracing capabilities, and just 14% of them have upgraded to the latest Ampere generation, compared to a typical upgrade cycle reaching 40% of penetration. Arya adds the biggest hurdle is that Ampere products are "completely sold out", because miners and government agencies take all the stock, with many selling for three to ten times the MSRP on the secondary market.

He added that Ampere's average selling price of $482 is about 15-75% above prior Turing generations and "well above" the average of other Nvidia products between $200 and $300. Advanced Micro Devices (AMD) "Big Navi" products sell between $299 and $399, well above previous AMD products that retailed for $150 to $200.

Nice.