“Next year we will focus on RF lenses,” Burnhill says. “We will take a break — there will be no EF lenses next year. We’ll focus on RF. We know we have to catch up, so we have to move the production from that to RF so we can try to produce more lenses to catch up with our competitors.
“The lens manufacturing can only produce X amount of lenses. We can either produce 5 here 3 there, or we can produce 10 of these. And we realized we’re behind here.”
It is expected that we will see in this year only 1 updated advanced DSLR camera and 1-2 of cheapest models with only cosmetic changes.
Big Canon M mount APS-C cameras sale can happen in the spring with gradual sellout of all cameras and lenses except 2-3 models. Canon APS-C mirrorless system can cease to exist in 2020 completely after fall holidays big sale.
In 2021 dealers talk only about single top DSLR body from Canon as both entry level and middle lineups will move to mirrorless with only refurbished and used camera market available to get replacements.
2021 will be also year of EF lenses lineup shakeup with almost 50% of lenses being phased out, present management idea is to try to make good stock and do such without nay public announcement to avoid legal issues.
Spoke to local shop owner. They are afraid of such outcome also.
To date we’ve launched ten critically acclaimed RF lenses, and as it’s a new system we plan to continue this, launching more RF lenses while still fully supporting the EF lens system. And of course, should the market demand it, we are ready to create new EF lenses. But for now, our focus is on RF.
Except top cameras (can be name rehashing in very low end also) and few old design lenses EF system is dead.
EOS-M mount is certain to be phased out as well
We got a rumor suggesting the Canon EOS 90D and EOS 7D Mark II will not get a replacement. It seems we might see no Canon EOS 5D Mark V either.
Step by step.
EOS 5D Mark V development was stopped “some time ago”, and that there are no plans to make an EOS R5 version of the popular professional DSLR line.
This year around 10-15 EF lenses will be no longed made. Some of them are slow selling, so actual stock can remain in 2021.
Both the Canon EF 70-200mm f/4L IS USM II and Canon EF 85mm f/1.2L USM II have been discontinued.
Lenses with production stopped:
Four more lenses are set to cease production by the end of the year:
Both the Canon EF 100mm f/2 USM and Canon EF 24mm f/2.8 IS USM have been discontinued.
Canon has around 80 lens options for creators to choose from – only 22 of which are RF at this time. Over the past two years, we’ve been focused on building out our range of RF lenses to expand the creative possibilities of our R-System consumers, however our commitment to supporting our EF lens range is unwavering. It’s true, Canon has recently discontinued select EF lenses in our range, however this is a process of series optimization, not an indication of us abandoning EF lenses. Lenses that have been recently discontinued are lenses that have multiple versions available; comprise technology that’s been superseded by other available options; or, are low volume lenses. There are still many options for creators to choose from in our EF range, while our RF range continues to expand.
All, 100% of EF lenses will be no longer produced soon. Not only this, but any parts also won't be available.
As Canon also actively slashes professional and normal services they intend to leave only lenses replacements and later sell some of repaired lenses as refurbished stock.
Vanished lenses list
Production already stopped, but some good stock left:
Around 15 more lenses will be no longer made during 2021, in 2022 Canon will cease EF lenses production, except around 5-6 lenses. But they will never announce their destructive plans and doings (due to legal issues), some lenses they already have 2 year stock produced (as sales dropped hugely last years).
make sure to sell all EF lenses collection and EF bodies until their price will dive in late 2021 (as Canon will sell lot of stored bodies during fall) and finally bottom in 2022.
Used EF lenses are coming down in price. I even picked up an L lens to use on my old EOS film camera. Oh the decadence!
Note also that this time it will be different to FD times.
As in FD times we didn't have "efficient management", so Canon produced parts and services repaired lenses for long long time.
This time whole plan is to kill all production and cut the servicing, rendering any broken lens unusable. This will allow yearly bonuses and premiums to double or even triple for 10-15 involved individuals.
The source states that Canon will not release a replacement for the Canon EOS 90D. At least not as a DSLR.
Canon no longer will make middle and advanced cameras.
Only top sport oriented models will remain for a short while.
One question for actual users of R-series cameras: do they fully replace FUNCTIONALLY the EOS series? Has anything been lost in the translation, besides the direct light path to retina?
In an interview held by Yomiuri Shimbun (one of the five major newspapers in Japan) with Canon’s Chairman and CEO Fujio Mitarai, we can learn about Canon’s strategy regarding its Imaging System division. “It is natural that mirrorless cameras will become the mainstream of digital cameras… The market needs are acceleratingly shifting to mirrorless cameras. In line with this, we are steadily shifting manufacturing” Mitarai stated.
According to Mitarai, Canon will end the development and production of the flagship model of the digital SLR cameras a few years from now, stating “Canon’s SLR flagship model is known as the “EOS-1” series, the first of which appeared in 1989. The latest model EOS-1D X Mark III released in 2020 will be the last model in fact”. (via Ymcinema)
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