The camera business looks fairly bleak right now. First, as cell phone cameras get better and better, there's less reason to carry around a dedicated camera. And with the huge increase in cameras in the past decade, it becomes harder to justify a new expensive camera when the one you bought 2-3 years ago does just about everything you could ever want.

Computers and tablets have similar problems as do many standard software applications: the core features that people really care about have long been invented and there are few new compelling improvements worth spending more money to acquire. We will see this hitting more and more industries.

All this looks bad. How many of camera companies will survive 2017?

It is not separate - it is normal and common solution.
Another one is to produce crap that will work much less.
Both are solutions common to capitalism -as company care only for profit.