Review

http://blog.michaelclarkphoto.com/?p=5689

A pity no sensor size standardizes on just one lens mount (aside from Olympus and Panasonic with m4/3).

Remember, it is capitalism, only profits matter, not common good.

Medium format advantages

http://static.hasselblad.com/2016/04/MF-advantages-v8_EN.pdf

Rumors sites now tell that Fuji will release same camera, but with different design and mount

• It will be priced below the Hasselblad X1D
• It will be announced in September at Photokina
• It will ship in early 2017
• It has the same 50MP Sony sensor used by the Hasselblad X1D-50c
• It will have a new mount (not the same mount as the one form Hasselblad!)
• It will be launched along three lenses (most likely three prime lenses)
• It will be priced below the Hasselblad X1D (which costs $8999)

'The X1D took only between 18 and 20 months to develop from the final concept to where we are today,' says Ove Bengtson. 'As it uses the same 50-million-pixel Sony IMX161 sensor, the same electronic platform and same processor as the H6D-50c most of the work was already done - designing a mirrorless system is relatively easy compared to our usual H cameras as there are no moving parts. We started discussing the idea in November 2013 but were still talking about it a year later before we decided to go ahead. The work that we had already done in the development of the H6D saved us a lot of time in research for the X1D.'

http://www.dpreview.com/interviews/7746435225/mirrorless-is-probably-the-future-an-interview-with-hasselblad-product-manager-ove-bengtson

I wonder what Pentax has planned next?

Withdrawal from camera market?

Impressions and interview

@jazzroy

In presentation they said what GUI is same as in their more expensive cameras (or backs, I do not remember). It looks pretty slick with large elements and suited for touch operation.

Hands-ons

http://www.dpreview.com/news/9438355523/hands-on-with-hasselblad-x1d

https://www.ephotozine.com/article/hasselblad-x1d-50c-hand-on-preview-29506

Well, I doubt one will see that much more image quality than from a Soyn A7R II.

But the Design is fine and the GUI's logical approach seems more like a design by Apple than a Sony camera…