47.8 million iPhones sold in Q1 of 2013 represents a new high water mark

iPhones and iPads -- the latter of which sold 22.9 million units during the quarter, up from 15.4 million a year ago and 14 million last quarter.

Yet shares dropped 10% after announcment.

In Q4 2012 (I mean here actual qurter, for Apple it is Q1 2013) Apple had all kinds of problems.
Hence they use famous Nokia techniques on artifically boosting sales figures.
They use intermediates and push as much items as possible just storing them, making good numbers in reports (but not good enough still).
Reports starting from late 2012 and first month of 2013 showed that Apple removes orders accross most partners, so they could sell big existing stock.

Via: http://www.theglobeandmail.com/globe-investor/apple-shows-signs-of-losing-steam/article7684513/?cmpid=rss1 and http://www.engadget.com/2013/01/23/apple-announces-q1-2013-earnings/