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Capitalism: Tragedy of smartphone influencers
  • Vitaliy_KiselevVitaliy_Kiselev

    Leading sponsors of Youtube influencers who "review" smartphones:

    • 75% - Huawei
    • 50% - Xiaomi
    • 32% - Vivo (BBK)
    • 23% - Oppo (BBK)
    • 12% - Apple
    • 6% - Google
    • 4% - Sony
    • 3% - LG
    • 1% - HTC

    Number is the percentage of all influences with more than 10k subscribers that have specified company as sponsor (usually none of them tell this data).

    Company must not only provide free gear regularly, but also send them money for biased reviews and special integrations (even if it is minimal!).

    Income distribution from sponsors for average infuencer:

    • 71% - Huawei
    • 12% - Vivo or Oppo (BBK)
    • 11% - Xiaomi
    • 6% - all other brans

    Normally it is 15-25% of total infuencer income.

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