Asus must hugely thank Apple as it allow them to set huge margins on quite ordinary monitor (besides backlight).

PR

Since the launch of the first ProArt display in 2011, ASUS has been committed to meeting the specific needs of professional content creators and has been recognized with over 400 industry awards. The content-creator market is expanding at a rapid pace and there are now more than 200 million PC-based creators worldwide, according to Intel research[1].

To meet the evolving needs of professional workflows in traditional content-creation fields, such as photography and videography, as well as provide new solutions for 3D designers, game developers and professionals in other creative disciplines, ASUS is introducing a brand-new lineup of ProArt products. Designed as a complete digital solution for content creation, these new ProArt devices deliver absolute precision for original imagination, extreme performance for unstoppable creation, versatile connectivity for seamless speed and promised stability for proven reliability. This new ProArt lineup represents the foundation of a comprehensive content-creation solution that will continue to grow with innovative new products designed to be the best companions for creators.

"With ProArt, ASUS has always been dedicated to delivering precision tools that empower creative professionals to do their best work," said Mr. Samson Hu, ASUS Co-CEO. "I'm thrilled to be at IFA 2019 to announce our all-new, expanded ProArt lineup that takes our dedication to a new level, equipping more creative professionals than ever with a complete digital solution that enables them to achieve their artistic visions."

“Content creators are more mobile than ever and must keep up with tight deadlines and complex workflows,” said Bob Pette, vice president of professional visualization at NVIDIA. “The latest ASUS ProArt lineup, punctuated by the world’s fastest laptop, carries the RTX Studio badge and is powered by NVIDIA RTX GPUs. They deliver high-end desktop performance and portability, so artists and designers can visualize and create their best work faster than before.”

The spark of inspiration can ignite at any time and content creators need a trusted, professional platform that matches the way they work and gives them the power to realize their creative vision. ProArt is inspired by creative professionals. It is designed with precision to go above and beyond the exacting standards professionals demand in order to provide immersive tools that support the creative process to bring the best ideas to life.

Together with the announcement of the new ProArt lineup, ASUS is launching the I am ProArtist campaign. Creators can submit their best 2D or 3D digital artwork or an original film clip for a chance to win ProArt products, including ProArt Display PA27AC, ProArt Display PA32UC, ProArt Station PA90, ProArt StudioBook Pro 17 and Mini PC PB60G. Full details are available at the campaign website: https://www.asus-campaign.com/iamproartist/

ProArt Display PA32UCG

ASUS ProArt Display PA32UCG is the world's first HDR 1600 and 120Hz variable-refresh rate professional display. It features 4K UHD resolution and mini LED backlighting that delivers industry leading brightness and color performance for the critical visual workflows of filmmakers, broadcasters and game developers. ProArt Display PA32UCG is VESA pre-certified for DisplayHDR 1400, the industry’s latest and highest standard of HDR performance.

Featuring 1,152 individual mini LED backlights with local dimming that enable 1,000 nits of full-screen sustained brightness, 1,600 nits of peak brightness and a 1,000,000:1 contrast ratio, ProArt Display PA32UCG delivers exceptional high-dynamic range (HDR) performance and supports all major HDR standards, including Dolby Vision®, Hybrid Log-Gamma (HLG) and HDR10.

ProArt Display PA32UCG also features quantum-dot technology, enabling it to display a wide color gamut with DCI-P3, Adobe RGB, sRGB, Rec. 709 and Rec. 2020 color space support. With true 10-bit color depth and a three-level factory color pre-calibration process, ProArt Display PA32UCG delivers incredibly accurate color (Delta-E < 1) out of the box, and built-in ProArt Hardware Calibration technology with color profile write-back to the display ensures continuous accuracy for dependable ongoing performance.

Adaptive-Sync enables a 48–120Hz variable refresh rate (VRR) that eliminates visual smearing, tearing and motion blur, making ProArt Display PA32UCG a welcome addition to game-development workflows. Additionally, the display offers rich connectivity with two Thunderbolt™ 3, one DisplayPort and three HDMI ports as well as a built-in USB hub, enabling content creators to connect a wide variety of devices and enjoy ultrafast transfer speeds with external storage.

ProArt Creator Center

The ProArt Creator Center app delivers the optimal creation experience across all ProArt devices, enabling color calibration, performance optimization and synchronization. It lets users calibrate the display of their devices at any time and sync visual settings with connected ProArt devices. ProArt Creator Center also enables easy monitoring and optimization of system performance during production and even frees users from having to wait at their machine during rendering by letting them monitor progress on their smartphone or other mobile device.

IFA presentation