“The leadership team and I are making changes to the structure of Bowers & Wilkins to focus the business on opportunities for growth and ensure global competitiveness,” Chief Executive Officer Lee said in a prepared statement. “As the leader in luxury audio, we are focusing our investments on research and product development as well as brand building.”

In 2016, B&W was acquired by EVA Automation, a Silicon Valley-based technology company owned by Gideon Yu. Yu has solid street cred in Silicon Valley, having once served as CFO of YouTubeCFO of Facebook, and even a partner in a prominent VC firm Khosla Ventures.

With the acquisition of B&W, Yu has promised to transform the brand to tie its heritage of high performance audio with the technology of today.

We will see.